Digital Marketing Strategist

4 days ago

Hillsboro, United States Planar Systems Full time
Job Description

**About the Role**

The Digital Marketing Specialist at Planar Systems works collaboratively across the organization to create, implement, and optimize content for digital marketing platforms, including websites, email marketing, video, advertising, and social media campaigns. This role requires a blend of strategic planning, creative thinking, and hands-on execution.

Key Responsibilities:

  • Content Creation and Management: Develop and curate engaging written and visual content for various platforms, including website, email newsletters, social media, digital advertising, and other digital platforms.
  • Digital Marketing Campaigns: Participate in the planning, content creation, and execution of marketing campaigns across various channels.
  • Email Marketing: Design and execute email marketing newsletters and campaigns to nurture leads and engage customers.
  • Event Marketing: Create and execute marketing deliverables around the promotion of company events, including tradeshows, showroom events, and online events/webinars.
  • Corporate Brand Marketing: Responsible for creating, implementing, and managing the company's brand guidelines, ensuring all marketing content adheres to corporate standards.
  • Collaboration & Coordination: Work closely with sales and product teams to ensure alignment and support for marketing initiatives while staying up-to-date with industry trends, best practices, and professional AV technology.

Requirements:

  • Strong written and verbal communication skills
  • Knowledge of SEO, SEM, and digital marketing best practices
  • Creative thinking with problem-solving abilities
  • Detail-oriented with the ability to manage multiple projects simultaneously
  • Ability to work independently and as part of a team
  • Five or more years of experience in B2B marketing or a related role
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field
  • Experience with graphic design tools, preferably Adobe Creative Suite
  • Strong written and verbal communication skills
  • Experience working with Email Marketing or Marketing Automation platform
  • Demonstratable experience creating and adapting content for digital platforms

Benefits:

  • 75% employer-paid medical for employee. Family coverage also included.
  • 100% employer-paid dental, and vision for employee and dependents
  • 100% employer-paid long-term, short-term disability, and life insurance policy
  • 401k Match, if you're contributing 5% we match 4%. 100% vested immediately.
  • 10 paid holidays
  • Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
  • Employee Assistance Program (EAP)
  • Flexible Spending Account (FSA)

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