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Digital Marketing Specialist

2 months ago

Hillsboro, Missouri, United States Jefferson College Full time
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at Jefferson College. As a key member of our marketing department, you will be responsible for developing and implementing a coordinated, dynamic institutional website presence while overseeing design and usability.

Key Responsibilities
  • Assist in developing and implementing a comprehensive digital marketing strategy to drive online engagement and increase brand awareness.
  • Oversee the design and development of the college's website, ensuring that it is visually appealing, user-friendly, and optimized for search engines.
  • Collaborate with cross-functional teams to develop and execute social media strategies that align with the college's brand identity and messaging.
  • Manage and analyze website analytics to evaluate the effectiveness of online efforts and inform future marketing initiatives.
  • Develop and implement email marketing campaigns to promote college events, programs, and services.
  • Assist in the creation of engaging content, including blog posts, videos, and social media posts, to drive online engagement and increase brand awareness.
  • Provide exceptional customer service to internal and external stakeholders, responding to inquiries and resolving issues in a timely and professional manner.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in digital marketing, with a focus on website development, social media marketing, and email marketing.
  • Proven track record of success in developing and implementing digital marketing strategies that drive online engagement and increase brand awareness.
  • Strong understanding of search engine optimization (SEO) principles and best practices.
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
Preferred Qualifications
  • Master's degree in Marketing, Communications, or a related field.
  • Experience with content management systems (CMS) and website development tools.
  • Knowledge of graphic design principles and best practices.
  • Experience with email marketing software and social media management tools.
What We Offer
  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and innovative team.
  • A collaborative and supportive work environment.
  • Professional development opportunities to enhance your skills and knowledge.