Ecommerce Director

1 week ago

Los Angeles, California, United States Munchkin, Inc. Full time
About Munchkin, Inc.

Munchkin, Inc. is a leading consumer product company and the most loved baby lifestyle brand in the world. Founded in 1990, we have established ourselves as a pioneer in creating innovative gear and products for children, mothers, and caregivers. Our products are sold through key retail partners such as Target, Walmart, and Amazon, and we have a global distribution presence in over 50 countries.

Our Vision

At Munchkin, Inc., our vision is to establish an expanding portfolio of innovative businesses that align with our commitment to inventive product design. We have a strong track record of creating solutions that leave our customers asking, 'how did I ever live without this?' Our company DNA is built on innovation, and we have been driving our designs for 30 years.

Our Values

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through our Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare, we have committed to animal conservation.

About the Role

We are seeking an experienced Ecommerce Director to lead our business strategy for Munchkin's DTC operation. The successful candidate will champion the launch of new product categories and achieve revenue and contribution targets. Key responsibilities will include:

  • Developing and executing a robust revenue plan for Munchkin's DTC operation, focusing on driving short-term revenue while achieving long-term financial goals.
  • Overseeing product curation, pricing strategies, and promotional activities to maximize sales and profitability.
  • Collaborating with Marketing and Product Development to co-champion the product development pipeline for DTC exclusives.
  • Utilizing digital marketing expertise to manage the DTC marketing budget across channels and deliver improvements in Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
  • Leading efforts in both paid and organic customer acquisition, using advanced targeting, segmentation, and personalization techniques.
  • Developing and implementing effective customer retention strategies, including Email, SMS, and Retargeting, to drive lifetime value through subscription models and repeat purchases.
  • Partnering with Brand Design and Web Development to drive feature choices that improve sales performance.
  • Utilizing data analytics to make informed decisions, track performance metrics, and identify areas for improvement.
  • Managing and mentoring a high-performing e-commerce team, fostering a culture of innovation, collaboration, and continuous improvement.
  • Working closely with marketing, brand design, product development, consumer insights, IT, and other departments to ensure a cohesive and integrated approach to e-commerce.
  • Staying informed on industry trends, emerging technologies, and best practices to ensure Munchkin remains at the forefront of e-commerce innovation.
Requirements

The ideal candidate will have:

  • 10+ years of business experience in e-commerce and/or DTC, including team management and a proven track record of leading and growing web sales.
  • Experience with a strong brick-and-mortar brand expanding into DTC is highly preferred.
  • Demonstrated experience in launching new products and categories in an e-commerce environment.
  • Proven experience in developing and managing subscription-based business models.
  • Experience managing and optimizing online marketing tactics and CRM, with an emphasis on efficient spending to generate high ROI.
  • Understanding of e-commerce architectures, user interfaces, and back-end processes. Familiarity with Shopify or other large-scale e-commerce platforms.
  • Ability to measure and report on the performance of marketing campaigns, gain insights, and assess against goals.
  • Ability to thrive in a fast-paced environment and accommodate demanding project schedules.
  • Knowledge of digital marketing, particularly mobile, email marketing, and segmentation practices.
What We Offer

We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, a generous employer-matched 401(k) plan, and Paid Childcare Leave, among other benefit plans. Our total rewards are top of the market and include competitive salaries, bonuses, and opportunities to earn equity. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

We also provide a hybrid work environment, allowing employees to work in the office on Monday, Wednesday, and Thursday, with remote work on Tuesday and Friday. Additionally, we offer annual weeklong global office closures giving our people a chance to recharge.

Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.

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