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Digital Marketing Strategist

1 month ago

Austin, Texas, United States Autzu Full time
Job Title: Digital Marketing Manager

Location: SF or Austin

Job Type: Full-Time

About Us:

Autzu is a pioneering auto-tech company revolutionizing the way electric vehicles (EVs) are managed and rented. We operate across major cities, providing EV infrastructure for Uber drivers and other rideshare services. As we scale, we are seeking a strategic and hands-on Digital Marketing Manager to lead the execution and optimization of our digital marketing efforts, focusing on driver activation, growth, and engagement.

Job Overview:

We are looking for a highly experienced Digital Marketing Manager to take ownership of our digital marketing strategy and execution across all channels, including Google Ads, Meta for Business, email, SMS, and in-app notifications. This role will be critical in driving our driver acquisition and retention efforts, while managing a small team and collaborating closely with other departments. The ideal candidate is analytical, creative, and results-driven, with a passion for managing marketing campaigns that generate real, measurable growth.

Key Responsibilities:

  • Develop and lead the digital marketing strategy to increase driver activation and engagement, driving overall business growth.
  • Oversee and manage paid advertising campaigns on Google Ads, Meta for Business, and other digital platforms, optimizing for cost efficiency and ROI.
  • Manage multi-channel marketing campaigns (email, SMS, in-app notifications, and social media) to ensure consistent, targeted communication with our driver community.
  • Collaborate with cross-functional teams (Customer Success, Product, and Operations) to ensure marketing efforts align with business goals and deliver a seamless user experience.
  • Analyze campaign performance and optimize strategies based on data-driven insights, monitoring key performance indicators such as CAC, CTR, CPA, conversion rates, and more.
  • Lead the creation and implementation of content for digital channels, including ad copy, landing pages, email campaigns, and social media posts.
  • Manage and mentor a small marketing team and oversee external vendors or agencies, ensuring high-quality execution and alignment with the overall marketing strategy.
  • Budget management for the digital marketing department, ensuring cost-effective strategies and maximizing ROI.
  • Stay up to date on industry trends, new tools, and marketing innovations to continuously improve Autzu's digital marketing capabilities.
  • Support growth initiatives such as new driver onboarding, promotions, and product launches through targeted digital marketing efforts.
  • The Ability to grow, train, and manage multiple teams down the line as the company grows

Qualifications:

  • 5+ years of experience in digital marketing, with a focus on paid advertising, email marketing, and growth strategies.
  • Strong experience with Google Ads and Meta for Business (Facebook/Instagram advertising), including budget management, campaign optimization, and A/B testing.
  • Hands-on experience with email marketing platforms like Mailchimp, Klaviyo, or similar tools.
  • Proven success in developing and managing SMS and in-app notification campaigns.
  • Experience with marketing automation and CRM platforms to create personalized and effective user journeys.
  • Demonstrated ability to lead teams and manage vendors or agencies.
  • Excellent analytical skills and the ability to translate data into actionable marketing strategies.
  • Exceptional project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
  • Strong communication and leadership abilities, with experience collaborating across departments.

Preferred Qualifications:

  • Experience in the ridesharing, mobility, or tech industry is a plus.
  • Working knowledge of graphic design tools like Canva or Adobe Creative Suite is an advantage.
  • Basic knowledge of SEO and content marketing.
  • People management experience

Benefits:

  • Competitive salary and performance-based bonuses.
  • Company equity options
  • Career growth opportunities within a dynamic and fast-growing company.
  • Be part of a mission-driven team shaping the future of EV infrastructure and autonomous vehicles.