Digital Marketing Strategist

4 weeks ago

Austin, Texas, United States REMOVERY LLC Full time
About Removery

Removery is a global leader in laser tattoo removal, dedicated to normalizing tattoo removal and empowering individuals to feel comfortable in their skin. With a strong commitment to quality and care, we provide exceptional service at every stage of our clients' removal or fading journeys.

Job Description

We are seeking a highly skilled Digital Marketing Strategist to oversee the technical aspects of our marketing organization and drive organic growth through SEO, website optimization, and email/SMS marketing. The ideal candidate will manage our marketing platforms, oversee SEO performance, ensure website and local listings are optimized, and support email/SMS automations to maximize marketing impact.

Key Responsibilities
  • SEO Management:
    • Collaborate with the SEO agency to manage daily tasks and projects, ensuring timely execution and monitoring overall performance.
    • Implement SEO/website updates in collaboration with development teams.
    • Manage local listings through SOCI, optimizing the visibility and performance of our 150 studios.
  • Website Management:
    • Make basic updates to our Wordpress website, including uploading blogs and creating new location pages.
    • Implement website conversion optimization tests using Optimizely in partnership with the Lifecycle Marketing Manager.
    • Act as the liaison for all engineering and development requests, ensuring accurate and timely execution.
  • Email/SMS Marketing:
    • Collaborate with the Lifecycle Marketing and Content Marketing managers to build and deploy email/SMS campaigns and marketing automations using Acoustic.
    • Work closely with the data science and engineering teams to create custom queries for segmented marketing campaigns.
    • Monitor and report on email/SMS performance to drive continuous improvements.
  • Reporting & Analysis:
    • Own all marketing reporting, delivering insights on key performance metrics including website traffic, organic performance (SEO, traffic, leads, bookings), and email/SMS performance.
    • Regularly provide reports and actionable insights to optimize marketing and business performance.
  • Marketing Platform & Vendor Management:
    • Manage marketing technology stack, including call tracking, Google Tag Manager, Zapier, and other tools, assisting with integration and ongoing maintenance.
    • Oversee contractual agreements, platform setup, and budget management for all marketing technology tools.
Requirements
  • 2-4 years' experience managing marketing technologies, including but not limited to email/SMS marketing automation platforms (e.g. Acoustic, Salesforce Marketing Cloud, Braze, or Bloomreach), Optimizely, SOCI, and Google Tag Manager.
  • Solid understanding of SEO principles and experience managing SEO agencies.
  • Proficiency in Wordpress and website management tools.
  • Strong project management skills, with the ability to execute independently and manage cross-functional tasks.
  • Experience with marketing analytics and reporting tools.
  • Excellent organizational and communication skills.
  • Deadline-driven, process-oriented, and highly organized.
  • Experience collaborating with development and data science teams.
Benefits
    • Eight (8) company-paid holidays
    • 120 hours of accrued paid vacation time
    • 8 hours of paid volunteer time annually
    • Paid Parental Leave
    • Comprehensive Medical, Dental, and Vision coverage with HRA option, STD, and LTD
    • 401K with generous Company Match
    • $50K in Life Insurance, with option to purchase more
    • Team Member Referral Bonus Program
    • Employee Assistance Program
    • Collaborative work environment promoting diversity and inclusion
    • Ongoing Comprehensive Training
    • Employee Emergency Fund for financial hardships

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