Digital Marketing Strategist
1 month ago
Removery is a global leader in laser tattoo removal, committed to normalizing tattoo removal and empowering individuals to feel comfortable in their skin. Our mission is to provide the highest quality of service and care at every stage of our clients' removal or fading journeys.
Role OverviewWe are seeking a Digital Marketing Strategist to oversee the technical aspects of our marketing organization and drive organic growth through SEO, website optimization, and email/SMS marketing. The ideal candidate will manage our marketing platforms, oversee SEO performance, ensure website and local listings are optimized, and support email/SMS automations to maximize marketing impact.
Key Responsibilities- Manage daily tasks and projects with the SEO agency, ensuring timely execution and monitoring overall performance.
- Implement SEO/website updates in collaboration with development teams.
- Manage local listings through SOCI, optimizing the visibility and performance of our 150 studios.
- Make basic updates to our Wordpress website, including uploading blogs and creating new location pages.
- Implement website conversion optimization tests using Optimizely in partnership with the Lifecycle Marketing Manager.
- Act as the liaison for all engineering and development requests, ensuring accurate and timely execution.
- Collaborate with the Lifecycle Marketing and Content Marketing managers to build and deploy email/SMS campaigns and marketing automations using Acoustic.
- Work closely with the data science and engineering teams to create custom queries for segmented marketing campaigns.
- Monitor and report on email/SMS performance to drive continuous improvements.
- Own all marketing reporting, delivering insights on key performance metrics including website traffic, organic performance (SEO, traffic, leads, bookings), and email/SMS performance.
- Regularly provide reports and actionable insights to optimize marketing and business performance.
- Manage marketing technology stack, including call tracking, Google Tag Manager, Zapier, and other tools, assisting with integration and ongoing maintenance.
- Oversee contractual agreements, platform setup, and budget management for all marketing technology tools.
- 2-4 years' experience managing marketing technologies, including but not limited to email/SMS marketing automation platforms (e.g. Acoustic, Salesforce Marketing Cloud, Braze, or Bloomreach), Optimizely, SOCI, and Google Tag Manager.
- Solid understanding of SEO principles and experience managing SEO agencies.
- Proficiency in Wordpress and website management tools.
- Strong project management skills, with the ability to execute independently and manage cross-functional tasks.
- Experience with marketing analytics and reporting tools.
- Excellent organizational and communication skills.
- Deadline-driven, process-oriented, and highly organized.
- Experience collaborating with development and data science teams.
- Eight (8) company-paid holidays
- 120 hours of accrued paid vacation time
- 8 hours of paid volunteer time annually
- Paid Parental Leave
- Comprehensive Medical, Dental, and Vision coverage with HRA option, STD, and LTD
- 401K with generous Company Match
- $50K in Life Insurance, with option to purchase more
- Team Member Referral Bonus Program
- Employee Assistance Program
- Collaborative work environment promoting diversity and inclusion
- Ongoing Comprehensive Training
- Employee Emergency Fund for financial hardships
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