Marketing Lead
3 days ago
Lantheus Medical Imaging Inc. is a leading company in the medical imaging industry, headquartered in Bedford, Massachusetts.
As an Associate Director, Healthcare Professional Marketing Lead, you will be responsible for designing and implementing the customer journey for healthcare professionals, working closely with cross-functional teams to develop and execute non-personal promotional tactics.
The estimated salary for this role is $120,000-$150,000 per year, depending on experience.
Key Responsibilities:
- Develop annual brand plans to exceed business objectives
- Work with sales force, market access, and customer experience teams to understand HCP customer pain points
- Identify effective messages to communicate PYLARIFY and Lantheus core value story
- Serve as primary marketing lead for sales force engagements
- Utilize omnichannel best practices to develop non-personal promotional tactics
Requirements:
- Bachelor's degree in Business, Marketing, or related field
- 8+ years of product/brand management experience in Life Sciences industry
- Strong oral and written communications skills
- Excellent organizational and people skills
- Ability to manage multiple projects simultaneously
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