Marketing Director

4 days ago


New Bedford, Massachusetts, United States New Bedford Credit Union Full time
Job Summary:

We are seeking a highly skilled Marketing Manager to lead our marketing efforts and develop strategies to drive business growth. As a key member of our team, you will be responsible for managing the day-to-day marketing functions, supervising marketing staff, and ensuring compliance with credit union policies and external rules and regulations.

About Us:

New Bedford Credit Union (NBCU) is a leading financial institution dedicated to providing exceptional service to our members. We value innovation, teamwork, and community involvement, and we seek like-minded professionals to join our team.

Responsibilities:
  • Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to achieve business objectives, including product launches, advertising campaigns, promotions, and community outreach programs.
  • Supervise Marketing Staff: Manage and motivate a team of marketing professionals, providing guidance, support, and performance feedback to ensure their success.
  • Monitor and Analyze Performance: Track and evaluate the effectiveness of marketing initiatives, identifying areas for improvement and making data-driven decisions to optimize results.
  • Stay Up-to-Date with Industry Trends: Maintain knowledge of market trends, competitor activity, and emerging technologies to inform marketing strategies and stay ahead of the competition.
  • Collaborate with Cross-Functional Teams: Work closely with department managers to align marketing efforts with business goals, ensuring seamless execution and maximum impact.

Requirements:

  • Bachelor's Degree: A degree in marketing, business, or a related field is required; a master's degree is preferred.
  • Experience: A minimum of 1-2 years of experience in business marketing is preferred, with a strong background in campaign development, staff management, and performance analysis.
  • Skills: Intermediate skills in Microsoft Office applications, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Google Analytics are required; experience with digital marketing tools and social media platforms is a plus.
  • Certifications: Professional certifications in marketing, such as HubSpot or Google Analytics, are desirable but not required.

Salary:

The estimated salary for this position is $60,000 - $80,000 per year, depending on experience and qualifications.


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