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Strategic Marketing Director

2 months ago

Bloomington, Illinois, United States Saliense Consulting LLC Full time
Job Overview

About Saliense Consulting LLC

Saliense Consulting LLC stands at the forefront of delivering cutting-edge solutions and services across the Defense, Civilian, Financial, and Healthcare sectors. Our mission is to provide exceptional services that contribute significantly to the advancement of vital public initiatives.

Position Summary

We are currently seeking a Marketing Manager to oversee and elevate the marketing strategies of our organization. At Saliense, we believe that effective marketing is rooted in understanding our audience and promoting how our service delivery provides a competitive edge, ensuring our clients' missions progress seamlessly. The ideal candidate will possess a wealth of experience in crafting and executing comprehensive marketing campaigns, demonstrating both collaborative spirit and independent creative flair. This role requires adeptness in managing daily marketing operations while also developing a forward-thinking marketing strategy that accommodates tight deadlines and evolving demands.

Why Choose Saliense?

We pride ourselves on fostering a vibrant and dynamic workplace that encourages innovation and personal development. Our competitive compensation packages come with numerous opportunities for career advancement. We cover 100% of employee healthcare premiums, including medical, dental, and vision. Our benefits also include a 401K match with immediate vesting, 20 days of paid leave annually, and parental leave, all aimed at promoting a healthy work-life balance. Become part of a passionate team dedicated to making a significant impact in the government contracting landscape.

Key Responsibilities:

  • Design and implement multi-channel marketing campaigns that resonate throughout the customer journey, ensuring cohesive messaging across all platforms.
  • Oversee content development and updates for both customer-facing and internal communications, managing budgets, participating in events, and supporting business development through proposal coordination.
  • Collect and analyze customer and market insights to refine outreach strategies, enhance audience engagement, and amplify key messaging.
  • Evaluate the effectiveness of current marketing initiatives through tracking and analysis, making data-driven optimizations as necessary.
  • Communicate ideas and final outputs to both internal and external stakeholders, providing updates to senior leadership regarding marketing strategies and budgets.
  • Collaborate closely with business analysts, subject matter experts, team leaders, and upper management to understand functional requirements and enhance communication elements, including design and delivery.
  • Work in partnership with other team members and stakeholders to achieve marketing objectives.

Essential Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communication, or a related discipline.
  • A minimum of 5 years of experience in developing and executing marketing campaigns, strategies, and plans.
  • At least 5 years of experience in online marketing, encompassing social media, website content creation, and digital advertising.
  • Proficiency in Adobe Suite for creating professional-quality graphics and layouts for both print and digital media.
  • Experience with WordPress, including Divi, Elementor, and various plugins.
  • Self-driven with the ability to manage deadlines and adapt swiftly to changes.
  • Exceptional written and verbal communication skills.
  • Strong project management capabilities, with skills in multitasking, problem-solving, and decision-making.
  • A metrics-driven mindset with a creative approach to marketing.
  • Familiarity with marketing automation and CRM tools.
  • Knowledge of analytics, SEO, and the use of relevant plugins.
  • Understanding of cross-browser compatibility issues and solutions.
  • Awareness of design principles, color theory, and visual hierarchy.

Preferred Qualifications:

  • Master's degree in Marketing, Business, Communication, or a related field.
  • Previous experience managing the proposal coordination process.
  • Experience with animations and various media formats.

Saliense Consulting LLC is committed to providing equal employment opportunities to all employees and applicants, prohibiting discrimination and harassment of any kind.