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Senior Fundraising Manager
1 month ago
We are seeking a highly skilled and experienced Senior Fundraising Manager to lead our direct response fundraising program, including direct mail, web, email, digital, monthly, peer-to-peer, and telemarketing channels. The successful candidate will be responsible for acquiring, cultivating, renewing, and upgrading donors under $5,000, and will work closely with the full Individual Giving team to support the overall donor pipeline strategy.
Key Responsibilities- Manage a robust direct mail program and develop strategies to grow the Food Bank's individual donor base and annual revenue
- Lead annual email fundraising and donor engagement campaigns, including the development of strategy, creative, offer, and audience segmentation
- Lead telemarketing campaigns to generate net revenue and steward donors
- Oversee design and use of peer-to-peer fundraising platforms to support key Food Bank events
- Ensure integration of mid-level and monthly donor solicitation and stewardship strategy across direct response channels
- Manage external vendor relationships, budgets, deadlines, and approvals for direct mail print, digital, and phone campaigns
- Collaborate with Marketing team and other Development staff to align appeals with other organizational communications and ensure effective multi-channel integration
- Measure, analyze, and report performance of all fundraising campaigns and assess against goals
- Ensure delivery of meaningful, creative, and timely donor stewardship through gift acknowledgment letters, reports, phone calls, and other techniques
- Identify new opportunities, channels, and platforms to grow the Food Bank's revenue and individual donor base
- Oversee staff members in the planning and execution of donor stewardship events and volunteer days
- Proven track record of leading both projects and teams in delivering outcomes and meeting financial goals
- Proficiency in Microsoft Office products (Excel, Word, PowerPoint)
- Strong grasp of current fundraising best practices, benchmarks, and trends
- Excellent project management, verbal, and written communication skills
- Working knowledge of basic HTML coding
- Working knowledge of Google Analytics
- Experience managing vendors
- Familiarity with Blackbaud's Raiser's Edge, Luminate Online, and TeamRaiser products
- Passion for the mission of Atlanta Community Food Bank
We offer a competitive salary, excellent benefits, and a dynamic work environment. If you are a motivated and experienced fundraising professional looking for a new challenge, please submit your application.