Demand Generation Marketing Specialist

3 weeks ago

Atlanta, Georgia, United States Ditto Job Board Full time
Job Description

About Ditto:

Ditto is a globally remote team on a mission to unleash the full power of edge devices by removing all the plumbing required to build amazing applications. Our core values are trust, communication, and continuous improvement. We celebrate diversity and strive to create a team that encompasses a wide range of backgrounds, skill sets, and perspectives.

We are looking for an experienced Demand Generation Manager with deep expertise in Account-Based Marketing (ABM) and a background in early-stage startups to join our team. In this role, you will be responsible for developing and executing targeted demand generation strategies that align with our ABM framework, driving high-quality leads and contributing directly to our sales pipeline.

Key Responsibilities:

  • Develop and execute demand generation programs that engage target accounts through multi-channel campaigns (email, paid media, content, social, and events).
  • Lead the development and execution of ABM programs, tailoring marketing efforts to specific high-value accounts and industries, ensuring alignment with sales goals.
  • Work closely with the sales and product marketing teams to define target accounts, develop personalized strategies, and ensure full alignment in messaging and execution.
  • Collaborate with the content team to produce tailored materials for various account segments, enhancing engagement through personalized content for specific accounts.
  • Track campaign performance, analyzing key metrics like MQLs, SQLs, and pipeline influence. Continuously optimize campaigns for effectiveness using insights from marketing automation and CRM tools.
  • Leverage data and insights to segment audiences, enhance campaign precision, and optimize performance through A/B testing and analytics.
  • Own and optimize the demand generation budget to maximize ROI while efficiently scaling campaigns.

Requirements:

  • 5+ years of experience in demand generation, including at least 2+ years in ABM roles within B2B software companies.
  • Must have experience working with early-stage startups (Series A, Series B) and demonstrated success in building and scaling demand generation programs from scratch.
  • Expertise in managing marketing automation tools (Marketo, Pardot, HubSpot) and CRM systems (Salesforce, etc.) to drive successful campaigns.
  • Proven track record of collaborating with sales teams and contributing directly to pipeline growth through ABM strategies.
  • Strong analytical skills with the ability to draw actionable insights from campaign performance data and pivot strategies accordingly.
  • Excellent communication skills, capable of managing multiple stakeholders and driving cross-functional collaboration.
  • A deep understanding of the enterprise software sales cycle and experience in running demand generation programs that resonate with C-suite executives.

Nice to Haves:

  • Experience with ABM platforms such as Demandbase, 6sense, or Terminus.
  • Background in high-growth enterprise software companies (e.g., Snowflake, Databricks, MongoDB).
  • Familiarity with scaling paid media and digital campaigns targeting enterprise buyers on platforms like LinkedIn and Google Ads.

Benefits:

  • Competitive salaries
  • Stock options
  • Medical, dental, vision, life, and disability coverage
  • Flexible spending account (FSA)
  • Flexible vacation policy
  • 401(k) plan

We celebrate diversity and strive to create a team that encompasses a wide range of backgrounds, skill sets, and perspectives. If you're passionate about demand generation and ABM, we'd love to hear from you.

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