Demand Generation Director
3 weeks ago
We are seeking a seasoned Demand Generation Director to lead the development of highly effective G2M plans and performance marketing initiatives for Oliver Rubber Co, LLC.
This is a senior marketing role that focuses on creating strategies to increase market awareness and generate demand for our services and products.
You will use your understanding of the market, customer behavior, and the sales funnel to develop targeted marketing campaigns and strategies to attract potential customers and nurture them through the sales process.
As the Demand Generation Director, you will be responsible for the strategy and execution of performance marketing programs that capture and nurture marketing leads across multiple channels.
These programs will include outreach to our existing database through marketing automation; lead generation through events and search engine marketing; and optimizing the use of our own website as a lead generation channel.
Key Responsibilities:
- Develop and execute comprehensive demand generation strategy to drive new leads and nurture our existing database of leads (aligned with MCF business goals)
- Manage and build the demand generation function at Oliver Rubber Co, LLC
- Identify target audiences, create buyer personas, & own digital customer journey map
- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
- Improve the efficiency and effectiveness of our marketing automation system (i.e., HubSpot) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
Requirements:
- Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
- Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
- Proven experience in managing the creation of marketing materials
- Experience influencing and communicating product offers to customers, prospects, and sales professionals as demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
- Strong project management skills and experience with superb attention to detail
- Sound judgment and decision-making skills, with the ability to juggle multiple competing priorities, delegate within the team and work under deadline pressure
- Strong negotiation, communication, and relationship-building skills
- Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly HubSpot
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