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Marketing Campaign Manager

1 month ago

Atlanta, Georgia, United States Akraya Full time
Job Title: Marketing Campaign Manager

Akraya is seeking a highly skilled Marketing Campaign Manager to join our team. As a Marketing Campaign Manager, you will be responsible for developing and executing marketing campaigns to promote events, drive registrations, and engage attendees.



The ideal candidate will have 5+ years of experience in event promotion, lead generation, and demand generation, with a proven track record of developing winning data-driven strategies. You will be highly collaborative, with the ability to partner effectively with internal and external stakeholders, including Web, Paid Media, Sales, and external agency teams.



You will possess some knowledge of best practices in event promotion, sales outreach, B2B marketing automation, demand generation, and rules-based lead nurturing. You will have experience with managing pipeline generation, lead scoring, and managing integrated campaigns from concept to ROI analysis.



The Marketing Campaign Manager will be responsible for:




  • Developing and executing marketing campaigns to promote events and drive registrations
  • Collaborating with internal and external stakeholders to ensure campaign success
  • Managing pipeline generation, lead scoring, and integrated campaigns
  • Analyzing campaign outcomes and providing insights to facilitate sound decision-making


Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. We prioritize a culture of inclusivity and foster a sense of belonging for all team members.



Join Akraya today and take the first step towards a rewarding career in marketing campaign management.



Requirements:




  • 5+ years of experience in event promotion, lead generation, and demand generation
  • Proven track record of developing winning data-driven strategies
  • Highly collaborative with ability to partner effectively with internal and external stakeholders
  • Knowledge of best practices in event promotion, sales outreach, B2B marketing automation, demand generation, and rules-based lead nurturing
  • Experience with managing pipeline generation, lead scoring, and integrated campaigns
  • Relentless focus on funnel optimization and optimization of the sales and marketing process
  • Competitive spirit with a strong bias for action
  • Self-starter with ability to build something new and lead efforts, projects, and programs
  • Extremely organized, dependable, and a stickler for details
  • Flexible and adaptive to change with ability to multitask in a fast-paced environment
  • Prior software industry experience with B2B marketing; experience with SaaS-based marketing solutions a plus


About Akraya:



Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. We prioritize a culture of inclusivity and foster a sense of belonging for all team members.



Voted the #1 Best Place to Work in Silicon Valley and a Glassdoor Best Places to Work (2023 & 2022), Akraya is a leader in the IT staffing space.



Let us lead you to your dream career, join Akraya today.