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Digital Marketing Strategist
4 weeks ago
As a Senior Digital Marketing Specialist, you will be responsible for developing and executing multi-channel campaigns to engage buyers at every stage of their journey and track and report on the success of these campaigns.
You will work closely with our Demand Generation Manager, Content Marketing Manager, and VP of Marketing to generate high-quality leads that turn into customers while ensuring we leverage best and scalable practices in achieving great results.
Key responsibilities include designing a comprehensive marketing strategy that drives results across email marketing, PPC, and virtual events, as well as overseeing and leading campaigns to build out a strategy for hitting 2021 growth plans.
Requirements include a Bachelor's Degree and 3-5 years of B2B digital marketing experience, with a preference for SaaS or Media/Martech experience.
Additionally, you will need to have demonstrable experience leveraging modern marketing tenets to build a multi-channel demand generation engine, as well as experience with marketing automation tools (Hubspot preferred) and customer relationship management tools (Salesforce preferred).