Marketing Communications Specialist

4 weeks ago

Atlanta, Georgia, United States AssuranceAmerica Full time
About the Role

We are seeking a talented Marketing Specialist to join our team at AssuranceAmerica. In this role, you will be responsible for creating compelling and engaging content across various marketing channels to effectively communicate our brand message and drive customer engagement.

You will collaborate closely with the sales, product, and external agency teams to develop strategies and execute campaigns that resonate with our target audience. The ideal candidate will have a strong understanding of marketing principles, exceptional writing skills, and a creative mindset.

Key Responsibilities
  • Develop creative and innovative content for marketing campaigns, including website copy, blog posts, social media content, email campaigns, and advertising materials.
  • Collaborate with the sales team to develop comprehensive marketing strategies that align with business goals and target audience preferences.
  • Conduct thorough research to understand industry trends, competitor strategies, and customer needs to inform content creation and marketing strategies.
  • Write clear, concise, and engaging copy that effectively communicates brand messaging and drives customer action.
  • Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
  • Optimize content for SEO to improve visibility and search engine rankings.
  • Monitor and analyze the performance of marketing campaigns, utilizing data and analytics to make informed decisions and optimize content strategies.
  • Stay updated on emerging trends and best practices in copywriting, content marketing, and digital marketing to continuously improve effectiveness and drive results.
About You

We are looking for a highly motivated and experienced Marketing Specialist who possesses the following qualifications:

  • Bachelor's degree in marketing, Communications, Journalism, or related field.
  • Bilingual (English/Spanish).
  • Proven experience as a copywriter or content creator in a marketing role, preferably within a relevant industry.
  • Strong writing, editing, and proofreading skills with impeccable attention to detail.
  • Creative thinking and the ability to generate innovative ideas for content and marketing campaigns.
  • Proficiency in SEO best practices and experience optimizing content for search engines.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Familiarity with marketing tools and platforms, such as Google Analytics, social media management tools, and content management systems.
  • Strong analytical skills and the ability to interpret data to drive decision-making and improve marketing performance.
Preferred Qualifications

We also welcome candidates with the following preferred qualifications:

  • Experience with graphic design software and basic design principles.
  • Knowledge of HTML, CSS, and other web development languages.
  • Understanding of branding principles and brand identity development.
  • Experience with email marketing platforms and strategies.
  • Certification in Google Analytics or other relevant marketing certifications.
About Us

We are a direct, results-driven, and dedicated team at AssuranceAmerica. We offer many opportunities to grow in your professional skills and career. We fight homelessness by directing 5% of our earnings from each policy we sell to organizations that help those in need. We call it our Generous Policy.

What We Offer

We provide a comprehensive benefits package to our Associates, including:

  • Premium healthcare plans.
  • Employer-paid benefits, including Group Life and AD&D Insurance, Short- and Long-Term Disability Plans, Employee Assistance Program, Travel Assist, and the Benefit Resource Card.
  • 401(k) Employer Match.
  • Engagement Events.
  • Annual Learning Credit.
  • Time Off, including Paid Time Off (PTO), Parental Leave Pay, Volunteer Time Off (VTO), Bereavement Pay, Military Leave Pay, and Jury Duty Pay.

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