Digital Marketing Analytics Specialist

3 days ago

US Hwy Tallahassee FL USA System One Full time
Digital Marketing Analytics Specialist

We are seeking a highly organized and detail-oriented Digital Marketing Analytics Specialist to join our team. The primary responsibility of this role is to manage our A/B testing projects using Adobe Target, overseeing the entire process from request intake to result dissemination.

Key Responsibilities:
  • Oversee the end-to-end process of A/B testing projects, ensuring timely and accurate execution.
  • Manage the intake of A/B test requests from various stakeholders, and communicate project timelines and updates effectively.
  • Configure and set up A/B tests in Adobe Target based on stakeholder requirements.
  • Analyze test results and share findings with requestors and the UX team, providing insights and recommendations for future tests.
  • Work closely with cross-functional teams, including marketing, UX, and development, to ensure seamless execution of A/B tests.
  • Create timely and accurate tracking and data-driven upstream reporting; develop data analysis to track, compare & contrast event efforts for continued plan improvements and enhancements.
  • Provide actionable insights and optimizations to improve A/B testing process.
  • Develop positive working relationships with project stakeholders and colleagues.
  • Create and deliver clear and accurate scopes, schedules, and rundowns for projects.
  • Work in the most proactive and professional manner to provide the highest level of service to stakeholders.
Requirements:
  • Hands-on experience with Adobe Target is highly desirable.
  • Proven experience in project management, particularly in digital marketing or analytics.
  • General understanding of website A/B testing processes, goals, and methodologies.
  • Familiarity with digital marketing metrics and ability to analyze for insights and optimizations.
  • Outstanding strategic, analytical, and problem-solving skills.
  • Experience translating business needs into analytics requirements.
  • Ability to manage simultaneous projects, and work with many stakeholders across internal groups and geographies.
  • Self-directed, proactive, organized, efficient, detail oriented, accountable, enthusiastic.
  • Strong organizational and time management skills.
  • Be a natural communicator with strong written and presentation skills.
Education & Experience:
  • Bachelor's degree in Marketing, Business, Analytics, or a related field preferred.
  • 3+ years of digital marketing analytics experience (or similar role).
  • 3+ years of project management experience for a global organization.

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