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Digital Marketing Specialist

2 months ago

Palmyra WI USA, United States Standard Process Inc. Full time
Job Title: Digital Marketing Specialist

Standard Process Inc. is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to drive brand awareness and customer engagement.

Key Responsibilities:
  • Plan, execute, and optimize digital marketing campaigns across multiple channels, including email, social media, and paid advertising.
  • Develop and manage email marketing programs, including creating engaging content and analyzing campaign performance.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives and drive revenue growth.
  • Analyze customer data and market trends to inform marketing strategies and optimize campaign performance.
  • Stay up-to-date with the latest digital marketing trends and best practices to ensure our marketing efforts remain effective and efficient.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, with a focus on email marketing and marketing automation.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent communication and project management skills, with the ability to work effectively in a team environment.
  • Proficiency in marketing automation tools, such as Klaviyo and Pardot.
What We Offer:
  • A competitive salary and benefits package, including a 401(k) plan and comprehensive health insurance.
  • A dynamic and supportive work environment, with opportunities for professional growth and development.
  • A comprehensive wellness program, including on-site fitness classes and a whole food court.
  • A generous paid time off policy, including vacation and holiday time.