Digital Marketing Strategist

2 weeks ago


Tallahassee FL USA, United States The Zimmerman Agency Full time
Performance Marketing Director

We are seeking a seasoned Performance Marketing Director to spearhead our data-driven marketing efforts. As a key member of our team, you will be responsible for developing and executing strategies that drive measurable business outcomes across multiple digital channels.

Key Responsibilities:

  • Develop and oversee performance marketing strategies across paid digital channels, including paid search, programmatic display, paid social, and affiliate marketing.
  • Analyze campaign performance and use data-driven insights to optimize for improved results, ensuring that campaigns deliver against key performance indicators (KPIs).
  • Lead the management of budgets, forecasts, and reporting on return on investment (ROI), identifying areas for growth and process enhancements.
  • Collaborate with cross-functional teams to integrate performance marketing efforts into broader campaign initiatives, driving business growth and revenue.

Requirements:

  • Minimum 7 years of experience in digital marketing, with a focus on performance metrics, analytics, and campaign optimization.
  • Strong leadership mindset, paired with excellent communication and analytical skills.
  • Deep understanding of digital marketing technologies, tools, and best practices.

What We Offer:

Salary is commensurate with experience and based on individual qualifications. The Zimmerman Agency offers a dynamic work environment, opportunities for growth and development, and a competitive compensation package.



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