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Digital Marketing Strategist
2 months ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Miccosukee Resort & Gaming. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive engagement and conversions.
Key Responsibilities:- Develop and implement digital content strategies to maximize reach and engagement
- Manage and maintain digital content to ensure accuracy, completeness, and accessibility
- Conduct data analysis to identify trends, patterns, and insights to inform marketing decisions
- Collaborate with cross-functional teams to develop and implement segmentation strategies for campaigns
- Measure and analyze the effectiveness of campaigns to provide insights on performance metrics
- Bachelor's degree in Marketing or related field, or equivalent professional experience
- Minimum of two years' experience in digital marketing/advertising
- Exceptional skills in writing, editing, and proofreading, with the ability to convey complex ideas to both technical and non-technical audiences
- Proficiency in platform management, data analysis, content execution, and understanding of SEO/SEM techniques
- Experience in developing and overseeing content calendars, managing the production and execution of content, and handling website and digital media operations
The Digital Marketing Specialist will work in a fast-paced environment, collaborating with cross-functional teams to drive business results. The ideal candidate will be able to work independently and as part of a team, with excellent communication and project management skills.
The Miccosukee Resort & Gaming is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.