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Vice President of Growth Marketing

2 months ago

Boston, Massachusetts, United States LogicMonitor Full time
About Us

We're a team of passionate individuals dedicated to delivering exceptional customer experiences. Our culture is built on trust, customer obsession, agility, and a commitment to excellence. We foster a culture of performance and recognition, empowering our employees to do their best work.

Our global presence is marked by Centers of Energy, where we accelerate productivity, collaboration, and innovation. Our teams coordinate their time in these hubs to reflect how they work best.

We're proud to be an equal opportunity employer, deeply caring about our employees' well-being and fostering an environment where every individual is valued and respected. We celebrate diversity and are committed to inclusivity.

What You'll Do

As the VP of Growth Marketing, you'll drive demand generation strategies to acquire new customers and grow existing accounts. Reporting to the CMO, you'll have high visibility with LogicMonitor leadership and play a critical role in shaping our growth.

You'll own integrated marketing campaigns, covering content, digital marketing, SEO, account-based marketing, email, social media, and our website. Your goal is to generate qualified leads and build a strong pipeline globally.

Key responsibilities include:

  • Developing and executing the website strategy to ensure a high-converting, visually engaging site
  • Building and managing a high-performing global demand generation team
  • Overseeing digital channels, including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns
  • Fostering a culture of continuous testing and optimization to enhance channel performance and ROI
  • Ensuring alignment among marketing, sales, and go-to-market teams for collective success
What We're Looking For

We're seeking a seasoned marketing leader with a proven track record of driving demand generation and pipeline growth. Key qualifications include:

  • 15+ years of marketing experience in demand generation, digital, ABM, social media, and web marketing
  • Experience in high-growth environments and scaling operations in mid to large businesses
  • Proven ability to lead high-performing, global teams and influence across the organization
  • Strong communication skills and ability to convey information to executive management and stakeholders
  • Experience with marketing technology, operations, and platforms, including CRM, ABM, sales automation, ad tech, and engagement tools
What We Offer

We provide a comprehensive compensation package, including a base salary range of $225,000-$275,000 USD, a variable plan, and comprehensive benefits. Our holistic compensation philosophy includes health, dental, and vision coverage, generous parental leave policies, access to our Employee Assistance Program, and various Wellness programs.