Marketing Specialist

2 weeks ago


Rocky Mount, Virginia, United States Wisler Plumbing & Air Full time
Job Overview

Enhance Your Career with a Rewarding Opportunity.

Are you seeking a fulfilling career change? Enjoy complimentary breakfast in the mornings? Thrive in a supportive environment filled with positive colleagues? Join a company that values its workforce and treats everyone with dignity?

About Us

Wisler Plumbing & Air is dedicated to serving the Roanoke area and its surroundings, including Franklin County and the Smith Mountain Lake community. Since our founder, Daniel Wisler, established the business in 1986, we have committed to fairness and integrity. He instilled in us the importance of hard work, accountability, and resilience. These principles differentiate a thriving business from one that merely survives.

The core values of Wisler Plumbing and Air guide our operations, from our policies to our hiring practices.

Are You Prepared for a Transformative Career Path? Eager to Acquire Skills That Will Last a Lifetime?

At Wisler, we attribute much of our success to our marketing team. The Marketing Coordinator serves as a key representative of our brand. This role is essential for ensuring that marketing initiatives, campaigns, projects, and events are executed efficiently. The Marketing Coordinator also fosters community partnerships and develops a dynamic marketing strategy.

This position reports directly to the president and collaborates with various stakeholders, including the leadership team, office staff, non-profit organizations, and external marketing agencies.

Compensation

  • $30.00/hour

Benefits

  • 90% Paid Employee Health Insurance
  • 3% Matching IRA Contribution
  • $20,000 Paid Life Insurance
  • 40 Hours PTO After 90 Days
  • 80 Hours PTO After 1 Year
  • Paid Holidays
  • Continuing Education Reimbursement Plan
  • Training and Development to ensure your success

Key Responsibilities

  • Oversee and implement marketing and branding initiatives
  • Manage the external communication calendar and execute tasks as necessary
  • Ensure consistency across all channels (Public marketing messaging aligns with sales, operations, and personnel)
  • Gather content (photos, videos, testimonials) and engage on social media when appropriate
  • Schedule and create social media posts that reflect the internal community
  • Respond to online feedback
  • Ensure mailings are completed according to the plan
  • Communicate all marketing efforts with staff
  • Conduct existing customer marketing via mail, email, and text as needed
  • Create, order, proofread, and edit marketing materials for consistency
  • Maintain business listings and profiles
  • Analyze, evaluate, and recommend improvements for marketing and budget
  • Assist in developing marketing plans and budgets based on data and outcomes
  • Monitor and report on campaign performance
  • Maintain the website to ensure accuracy and currency
  • Manage marketing budget expenditures within set limits
  • Organize and plan trade shows

Qualifications

  • 1-3 years of experience in marketing
  • Strong organizational and project management abilities
  • Excellent verbal and written communication skills
  • Proficient in various marketing platforms and practices (Digital, social, and mass media)
  • Self-motivated and capable of working independently
  • Analytical skills and experience in reporting
  • Ability to lift 40lbs
  • Skilled in building and maintaining positive professional relationships
  • Must be authorized to work in the US.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


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