Senior Marketing Manager, Educational Programs
3 days ago
Company Overview:
WorldStrides stands as the premier provider of educational travel and experiential learning opportunities. Established in 1967, the organization has evolved from offering middle school travel experiences in Washington, D.C., to facilitating a diverse array of programs for over half a million students each year across more than 100 countries worldwide. Our offerings encompass educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports, all designed to help students broaden their perspectives beyond the classroom.
Position Summary:
WorldStrides is in search of an innovative professional to assume the role of Senior Marketing Manager, focusing on Domestic Marketing. Reporting to the Senior Director of Group Marketing, this position is crucial in shaping and executing the domestic marketing strategy to engage and attract the next generation of educators to our extensive range of educational travel programs. The successful candidate will work collaboratively with various teams, including Sales, Account Management, and Product Development, to design and implement cutting-edge digital and print marketing initiatives that resonate with our target audiences.
Key Responsibilities:
- Strategic Development: Formulate and execute comprehensive marketing strategies aimed at effectively reaching and engaging educators, community leaders, and K-12 school administrators.
- Lead Generation: Create a robust lead generation strategy utilizing digital touchpoints across web, search, social media, display, retargeting, and native sponsored ads, ensuring alignment with business objectives and performance metrics.
- Digital Campaign Management: Oversee the creation and optimization of digital marketing campaigns across multiple channels, including social media, email, search engine marketing, and display advertising.
- Content Development: Direct the production of engaging content (e.g., blog articles, videos, social media updates) that resonates with educators and aligns with our educational travel offerings.
- Performance Analytics: Track key performance indicators (KPIs) to evaluate marketing effectiveness, optimize campaigns for maximum impact, and provide regular updates to stakeholders.
- Budget Oversight: Manage the domestic marketing budget, strategically allocating resources to maximize return on investment and achieve business goals.
- Cross-Functional Collaboration: Partner with various teams, including sales and product development, to ensure marketing initiatives are integrated with overall business strategies.
- Market Intelligence: Stay informed about the latest consumer trends and marketing advancements, recommending new strategies or tools to enhance digital performance.
Qualifications:
- Bachelor's degree in marketing, communications, business, or a related field.
- 7-10+ years of marketing experience, particularly in lead generation and campaign management.
- Proven success in developing and executing impactful marketing campaigns targeting educators and institutions.
- Experience in identifying target audiences and creating multi-channel content that drives meaningful results.
- A well-rounded marketer with both creative and analytical skills, capable of contributing to design and copy while understanding marketing analytics.
Location:
This position offers remote work flexibility, with options for hybrid arrangements available.
Benefits:
WorldStrides provides a vibrant work environment along with comprehensive medical, dental, and vision coverage, generous paid time off, tuition reimbursement, and opportunities for professional development.
-
Senior Marketing Strategist
1 day ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Senior Marketing StrategistThe Commonwealth of Virginia is seeking a highly skilled Senior Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.Key Responsibilities:Develop and manage strategic...
-
Senior Program Manager
6 days ago
Charlottesville, Virginia, United States Prescient Edge Full timeJob Title: Senior Program ManagerPrescient Edge is seeking a highly skilled Senior Program Manager to support a federal government client. This is a challenging opportunity for a seasoned professional to lead project operations and ensure production schedules are met.Key Responsibilities:Manage project operations to ensure production schedules are met,...
-
Senior Nurse Manager
3 weeks ago
Charlottesville, Virginia, United States Sunrise Senior Living Full timeJob Title: Senior Nurse ManagerAt Sunrise Senior Living, we are seeking a highly skilled and compassionate Senior Nurse Manager to join our team. As a Senior Nurse Manager, you will be responsible for leading a team of nurses in providing high-quality care to our residents.Responsibilities:Oversee the coordination of resident health and wellness needs,...
-
Education Program Coordinator
2 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryWe are seeking a highly organized and detail-oriented Education Outreach Assistant to provide logistical support for the development and delivery of education and outreach programs. The successful candidate will work closely with a team of professionals to design, coordinate, and evaluate educational programs, as well as provide support for...
-
Education Program Coordinator
6 days ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryWe are seeking a highly organized and detail-oriented Education Outreach Assistant to provide logistical support for the development and delivery of education and outreach programs. The successful candidate will work closely with a team of professionals to design, coordinate, and evaluate educational programs, as well as provide support for...
-
Marketing Coordinator
3 weeks ago
Charlottesville, Virginia, United States Westminster Canterbury of the Blue Ridge Full timeMarketing Coordinator Job DescriptionWe are seeking a highly motivated and organized Marketing Coordinator to join our team at Westminster-Canterbury of the Blue Ridge. As a key member of our Marketing department, you will be responsible for promoting the benefits of our Continuing Care Retirement Community and executing strategic marketing plans to support...
-
Senior Caregiver
3 weeks ago
Charlottesville, Virginia, United States Sunrise Senior Living Full timeSenior Caregiver Job DescriptionSunrise Senior Living is seeking a compassionate and dedicated Senior Caregiver to join our team. As a Senior Caregiver, you will play a vital role in providing high-quality care and support to our residents, enabling them to live their best lives.Responsibilities:Build meaningful relationships with residents and their...
-
Charlottesville, Virginia, United States CFA Institute Full timeJob Title: Marketing Manager, Audience DevelopmentCFA Institute is seeking a highly skilled Marketing Manager, Audience Development to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that target key audiences and align with business objectives.Key...
-
Digital Marketing Specialist
1 month ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryWe are seeking a highly skilled Senior Marketing Strategist to join our team at the Commonwealth of Virginia. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.Key ResponsibilitiesDevelop and manage strategic marketing campaigns...
-
Senior Software Development Manager
2 weeks ago
Charlottesville, Virginia, United States Leidos Full timeAbout the RoleWe are seeking an exceptional Senior Software Development Manager to join our team in Morgantown WV, Charlottesville VA, Bridgewater VA, or Arlington, VA. As a key member of our EBS-C software development team, you will be responsible for managing a team of junior, journeyman, and senior software developers in an agile SAFe environment.Key...
-
Caregiver - Senior Support Specialist
3 weeks ago
Charlottesville, Virginia, United States Sunrise Senior Living Full timeAbout the RoleWe are seeking a compassionate and dedicated Caregiver to join our team at Sunrise Senior Living. As a Caregiver, you will play a vital role in providing exceptional care and support to our residents, helping them to live their best lives.ResponsibilitiesBuild meaningful relationships with residents and their families, providing assistance with...
-
Lead Marketing Strategist
4 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timePosition Overview: The Lead Marketing Strategist plays a pivotal role within a dynamic and high-performing team. This position necessitates close collaboration with various departments, including Content, Digital Solutions, and Provider Outreach, as well as service line leadership. The ideal candidate will possess extensive knowledge in digital marketing...
-
Social Media Marketing Specialist
3 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Social Media SpecialistUVA Health is seeking a highly skilled and creative Social Media Specialist to join our team. As a key member of our Office of Strategic Marketing and Communications, you will play a crucial role in developing and executing comprehensive social media strategies to elevate our online presence, engage with our community, and...
-
Education Outreach Coordinator
4 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryWe are seeking a highly organized and detail-oriented Education Outreach Assistant to provide logistical support for the development and delivery of education and outreach programs. The successful candidate will work closely with a senior Education Outreach professional to assist with program design, coordination, and evaluation.Key...
-
Human Resources Manager
3 days ago
Charlottesville, Virginia, United States Sunrise Senior Living Full timeAbout the RoleSunrise Senior Living is seeking a highly skilled and experienced Human Resources Manager to join our team. As a key member of our leadership team, you will be responsible for providing strategic HR guidance and support to our community leaders and team members.Key ResponsibilitiesDevelop and implement HR programs and policies that align with...
-
Charlottesville, Virginia, United States CFA Institute Full timeJob DescriptionCFA Institute is seeking a highly skilled Marketing Manager, Audience Development to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns that target key audiences and align with business objectives.The ideal candidate will have a strong background in...
-
Program Manager
1 month ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryWe are seeking a highly skilled and experienced Event Manager to join our team at the Commonwealth of Virginia. The successful candidate will be responsible for planning and executing events and meetings of all types and sizes for the Dean and the divisions, as well as large and/or high-profile events for the College and Graduate School of Arts...
-
Educational Program Coordinator
6 days ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeCommonwealth of Virginia - Educational Program Coordinator PositionThe Office of Curriculum within the educational sector of the Commonwealth of Virginia is seeking Educational Program Coordinators to enhance our team. We are in search of detail-oriented and self-driven professionals who can thrive both independently and collaboratively within a dynamic...
-
Program Manager
2 weeks ago
Charlottesville, Virginia, United States Virginia Jobs Full timeProgram Manager - Strategic InitiativesAs a Program Manager - Strategic Initiatives at the University of Virginia's Department of Human Resources, you will play a key role in driving the long-term goals of UVA HR. You will lead strategic initiatives, utilizing your expertise to foster a culture of continuous improvement and operational...
-
Medical Education Program Coordinator
3 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryThe Department of Pediatrics at the University of Virginia School of Medicine is seeking a Medical Education Coordinator and/or Assistant to support the planning, preparation, and implementation of educational activities for small to medium-sized programs. The ideal candidate will possess excellent communication and presentation skills, attention...