Content Strategist

1 week ago

Burlington, Vermont, United States New Breed Full time
About the Role

We are seeking a highly skilled Content Strategist to join our Demand Services team at New Breed. As a key member of our team, you will play a crucial role in shaping our content strategy and driving business outcomes through innovative SEO practices.

Key Responsibilities
  • Develop and execute content strategies that drive lead generation and revenue growth.
  • Conduct thorough SEO research and keyword analysis to inform content creation and optimization.
  • Collaborate with cross-functional teams to amplify key messages and improve content visibility and engagement.
  • Stay up-to-date with industry trends and customer challenges, utilizing SEO research to address customer needs strategically in content creation.
  • Develop and optimize content across various formats, including blogs, ebooks, videos, infographics, emails, and landing pages.
What You'll Achieve
  • Within 30 days, you will become familiar with our team and processes, and start developing and optimizing strategies for your client portfolio.
  • Within 60 days, you will be up and running with an initial client portfolio, and join client calls to lead the review of content performance and recommendations.
  • Within 1 year, you will work with your manager to identify and develop new continued learning and training opportunities, and actively contribute to New Breed's blog highlighting thought leadership in content strategy.
Requirements
  • 1-3 years of experience in technical writing and copyediting, with a focus on technology, bioscience, and pharma.
  • Experience developing SEO strategies, including keyword research and topic cluster development using tools such as SEMRush and AI.
  • Ability to identify high-potential segments and tailor messaging to resonate with them.
  • Proven ability to optimize content for search engines, enhance organic search rankings, and drive increased visibility.
  • Goal-focused with a commitment to achieving measurable targets and motivated to exceed performance expectations.
About New Breed

New Breed combines the speed of a start-up, the strategic thinking of a consultancy, the creativity of an agency, and the technology of a digital marketing company all under one roof. We own the entire marketing and sales process on behalf of our clients from demand generation to closing the sale.

Our Commitment to You

We're a community dedicated to expanding our own experiences, learning, and growing based on the belief that individuals can realize their full potential only when given the freedom to apply the full breadth of their unique life experiences to their work.

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