Marketing Coordinator

4 days ago


Vineland, New Jersey, United States Cleanwater1, Inc. Full time
Job Title: Marketing Coordinator

Cleanwater1, Inc. is seeking a highly skilled Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a crucial role in executing our marketing strategies across various channels, including email, social media, and paid advertising.

Key Responsibilities:
  • Manage and execute email marketing campaigns using HubSpot, including email design, content creation, and list segmentation.
  • Develop and implement lead nurturing workflows to drive conversions and sales.
  • Analyze email marketing metrics and provide insights for future campaign optimization.
  • Create and manage Google Ads campaigns, including keyword research, ad copywriting, and bid management.
  • Monitor and report on Google Ads performance, making data-driven decisions to improve campaign ROI.
  • Assist in the development and implementation of overall marketing strategies and tactics.
  • Collaborate with cross-functional teams, including sales, product, and creative.
  • Stay up-to-date with industry trends and best practices in marketing automation, email marketing, and paid advertising.
Requirements:
  • Bachelor's degree in Marketing/related field or relevant work experience.
  • 2+ years of experience in marketing, preferably in a marketing coordinator role.
  • Proven experience with HubSpot, including email marketing, workflows, and lead management.
  • Experience with Google Ads, including campaign setup, management, and optimization.
  • Strong understanding of email marketing best practices and anti-spam laws.
  • Excellent communication, writing, and project management skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.
Preferred Qualifications:
  • Experience with social media advertising (Facebook, LinkedIn, Twitter).
  • Knowledge of marketing automation platforms beyond HubSpot.
  • Experience with the Adobe suite including InDesign, Illustrator, and PhotoShop.

Cleanwater1, Inc. and its subsidiaries are equal opportunity employers supporting workforce diversity - M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.


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