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Digital Marketing Specialist
2 months ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Addison Group. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns that drive engagement, leads, and sales.
Key Responsibilities:- Develop and execute email marketing campaigns using HubSpot or Mailchimp.
- Create compelling email content and design templates that engage our audience.
- Segment email lists based on user behaviors and preferences to enhance targeting.
- Monitor and analyze email campaign performance, providing insights and recommendations for improvement.
- Conduct keyword research to identify opportunities for content optimization.
- Optimize website content, including blogs, landing pages, and product descriptions, to improve search engine rankings.
- Implement on-page and off-page SEO strategies to increase organic traffic.
- Track and report on SEO performance metrics, making data-driven decisions to enhance our online presence.
- Develop and manage digital advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
- Create and optimize ad copy and creatives to maximize campaign effectiveness.
- Monitor and analyze ad performance, adjusting strategies to achieve KPIs.
- 2-4 years of hands-on experience in email marketing using HubSpot or Mailchimp.
- Proven experience with SEO and digital advertising.
- Familiarity with web analytics tools such as Google Analytics.
- Strong understanding of email marketing best practices and metrics.
- Solid knowledge of SEO principles and tools.
- Proficient in creating and managing digital ad campaigns.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Creative thinker with strong copywriting skills.
- Strong organizational and project management skills.
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
Certification in HubSpot, Mailchimp, Google Ads, or other relevant platforms is a plus.