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Digital Marketing Specialist

2 months ago


Herndon, Virginia, United States Addison Group Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at Addison Group. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns that drive engagement, leads, and sales.

Key Responsibilities:
  • Develop and execute email marketing campaigns using HubSpot or Mailchimp.
  • Create compelling email content and design templates that engage our audience.
  • Segment email lists based on user behaviors and preferences to enhance targeting.
  • Monitor and analyze email campaign performance, providing insights and recommendations for improvement.
  • Conduct keyword research to identify opportunities for content optimization.
  • Optimize website content, including blogs, landing pages, and product descriptions, to improve search engine rankings.
  • Implement on-page and off-page SEO strategies to increase organic traffic.
  • Track and report on SEO performance metrics, making data-driven decisions to enhance our online presence.
  • Develop and manage digital advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
  • Create and optimize ad copy and creatives to maximize campaign effectiveness.
  • Monitor and analyze ad performance, adjusting strategies to achieve KPIs.
Qualifications:
  • 2-4 years of hands-on experience in email marketing using HubSpot or Mailchimp.
  • Proven experience with SEO and digital advertising.
  • Familiarity with web analytics tools such as Google Analytics.
  • Strong understanding of email marketing best practices and metrics.
  • Solid knowledge of SEO principles and tools.
  • Proficient in creating and managing digital ad campaigns.
  • Excellent analytical skills with the ability to interpret data and provide actionable insights.
  • Creative thinker with strong copywriting skills.
  • Strong organizational and project management skills.
Education:

Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Certification in HubSpot, Mailchimp, Google Ads, or other relevant platforms is a plus.