Marketing Communications Director

8 hours ago


Lynchburg, Virginia, United States Scott Insurance Full time
Marketing Communications Manager

We are seeking an experienced Marketing Communications Manager to join our Creative Services team at Scott Insurance. This individual will be responsible for managing and supporting marketing communications projects and serving as a primary brand ambassador for our company.

Key Responsibilities:
  • Enable and support the sales process by developing effective marketing strategies and tactics.
  • Position Scott Insurance as a leader in service excellence and an industry expert to drive client retention and generate new sales.
  • Develop communications and resources to ensure that employee owners feel engaged and invested in Scott Insurance, and can effectively perform their job responsibilities.
  • Participate in the development and successful implementation of integrated marketing strategies and associated programs.
  • Manage the planning, development, and implementation of all marketing communication, events, and public relations activities, including print collateral materials, digital content, and promotions to support marketing and sales objectives and maximize positive exposure in local, national, and industry-specific markets.
Requirements:
  • 10+ years of experience in public relations and/or a B.S./B.A. or advanced degree in Public Relations, Communications, Marketing, or related fields.
  • A confident communicator who can convey messages clearly and effectively.
  • Strong relationship builder, both internally and externally, with press and member company contacts.
  • Excellent organizational and planning skills.
  • Strong project management and time management skills.
  • Possess exceptional marketing, events, and outreach knowledge.
  • Creative and able to lead projects independently and collaboratively with stakeholders.
  • Strong problem-solving skills.
  • Self-motivated and positive.
  • Solid understanding of contemporary marketing communications practices and trends.
  • Familiarity with inbound marketing and content marketing concepts and strategies.
  • Basic design skills and competency for website and social media graphics.


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