Senior Director of Corporate Marketing

4 weeks ago

New York, New York, United States Cockroach Labs Full time
About the Role

Cockroach Labs is seeking a seasoned marketing leader to spearhead our corporate marketing efforts. As Senior Director of Corporate Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that resonates with IT decision-makers and architects.

Key responsibilities include crafting compelling messages, managing RoachFest's event programming, and leveraging customer success stories to drive sales efforts. You will also oversee the public relations strategy, social media presence, and SEO initiatives to enhance brand visibility and credibility.

This role demands a strategic thinker with a customer-centric approach, exceptional analytical skills, and outstanding communication abilities. If you have a proven track record in b2b SAAS marketing, leadership experience, and a passion for driving innovation, we encourage you to apply.

Responsibilities:

  • Craft and execute a corporate marketing strategy that targets IT decision-makers and architects
  • Manage RoachFest's event programming and select themes, content, and speakers that align with our strategic goals
  • Leverage customer success stories to drive sales efforts and strengthen our market position
  • Oversee the public relations strategy to enhance media engagement and brand visibility
  • Expand our social media presence and create content that resonates with our ICP on LinkedIn and YouTube
  • Spearhead SEO strategy and initiatives to increase web traffic and drive qualified traffic to our site
  • Engage with industry analysts to bolster our presence and credibility within our enterprise market segment
  • Support comprehensive marketing campaigns that clearly position CockroachDB as the database solution of choice for key verticals
  • Instill a customer-centric approach within the team and prioritize insights into our customers' needs and preferences
  • Utilize data and analytics to measure the effectiveness of marketing strategies and make data-driven decisions

Requirements:

  • 10-12+ years of experience in marketing within b2b SAAS, with a profound understanding of the needs and decision-making processes of enterprise firms
  • At least 5 years of leadership experience, with a proven ability to inspire, manage, and mentor a high-performing team in a dynamic environment
  • Demonstrated success in working collaboratively with product marketing, demand generation, and brand teams to ensure strategic alignment and execution of integrated marketing plans
  • A track record of engaging with industry analysts and utilizing customer success stories to effectively communicate the value proposition of tech solutions to a sophisticated audience
  • Exceptional analytical skills, capable of leveraging data to guide strategic decisions and optimize marketing effectiveness
  • Outstanding communication skills, adept at crafting and conveying complex technical solutions in a manner that is accessible and compelling to IT decision-makers and architects

Our Benefits:

  • Competitive Health Insurance Coverage (for you & your dependents)
  • Paid Parental Leave (with baby bucks)
  • Flexible PTO
  • Learning & Development Budget
  • Relocation Support (as applicable)

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at [email address].

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