Senior Associate Director, Marketing

3 weeks ago


New York, New York, United States Columbia University Full time
Job Summary

Columbia University seeks a highly skilled Senior Associate Director, Marketing to join the Development & Alumni Relations (DAR) department of Columbia Business School. This critical role will play a key part in expanding the overall donor participation of the CBS Annual Fund.

Key Responsibilities
  1. Develop and implement marketing and communication campaigns to increase donor engagement and support the department's progress in meeting or exceeding its Annual Fund goal.
  2. Collaborate with the Director to generate email and direct mail copy for appeals, maintain an appeal calendar, and respond to routine donor requests or questions.
  3. Work closely with the Executive Director, Director, and the School's Alumni Relations team to effectively implement a strategy for student philanthropy, including creating an annual student philanthropy education series and measuring results to ensure continuous improvement.
  4. Provide assistance on data reporting and prepare marketing/giving reports by collecting, analyzing, and summarizing donor data.
  5. Partner with the Director to strategize, plan, and source content for social media and work with internal stakeholders to identify and integrate content requests for campaign promotion, stewardship messaging, and deepened engagement.
Requirements
  • Bachelor's degree required. Minimum 4-6 years of work experience required.
  • Excellent oral and written communication skills required. Proficiency with Microsoft Office and donor databases required.
  • Creativity, persuasiveness, tact, capability to manage multiple tasks under deadline, and the ability to work in a fast-paced, high-performing, and intrapreneurial/entrepreneurial environment.
About Columbia University

Columbia University is an equal opportunity employer committed to hiring qualified local residents.



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