Senior Corporate Marketing Specialist

3 weeks ago

New York, New York, United States Arcesium Full time

Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world's most sophisticated financial institutions.

We constantly innovate our platform and capabilities to meet tomorrow's challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes.

Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation.

Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities.

We are seeking a proactive and versatile Senior Corporate Marketing Specialist to join our New York City team.

This role is perfect for a marketer who excels in a dynamic, fast-paced environment and has a background in event management support, social media operations, and comprehensive data management, with experience in the financial services sector considered a significant plus.

The ideal candidate will take ownership of the comprehensive Smartsheet calendar, coordinating all logistical aspects of third-party sponsorships, conferences, and internal events.

Responsibilities include overseeing travel arrangements, accommodations, and on-site needs for staff and speakers, ensuring all logistical elements are planned and executed seamlessly.

Additionally, the candidate will provide post-event analysis, including detailed reporting on logistics, budget performance, and overall event effectiveness, using insights to improve future planning.

The Senior Corporate Marketing Specialist will also own the social media content calendar, ensuring timely and relevant posts are scheduled and published across all platforms, including LinkedIn, Twitter, Facebook, and other channels as appropriate.

Key responsibilities include posting and helping curate high-quality content, working closely with design and content teams to develop posts that engage target audiences and align with current industry trends.

The ideal candidate will also monitor social media platforms daily, responding to comments, direct messages, and inquiries in a timely and professional manner, and escalating issues where necessary.

Furthermore, the Senior Corporate Marketing Specialist will track, analyze, and report on social media performance metrics (engagement, reach, conversion) using tools such as HubSpot, providing data-driven insights to optimize campaigns and refine strategies.

Staying updated on emerging social media trends, platform changes, and best practices is also a key responsibility.

Data Management:

The Senior Corporate Marketing Specialist will manage and analyze corporate marketing campaign data across multiple platforms, including Smartsheet, HubSpot, and Highspot, to track campaign performance and assess ROI.

Key responsibilities include building and maintaining dashboards to monitor key metrics such as engagement, website traffic, social media engagement, and event performance.

The ideal candidate will use data-driven insights to support the development of new corporate marketing initiatives, identify trends, and propose optimizations to improve campaign effectiveness.

Collaboration with cross-functional teams is also essential to ensure accurate data collection and reporting, providing leadership with actionable insights for strategic decision-making.

Finally, the Senior Corporate Marketing Specialist will continuously review and improve data workflows and reporting processes to enhance corporate marketing initiatives' efficiency and accuracy.

Collaboration with internal stakeholders and leadership is also required to help draft and distribute internal announcements/campaigns that communicate key messages and align with Arcesium's corporate goals.

The ideal candidate will ensure consistency in tone and messaging across all internal communications, tailoring content to different employee groups and communication platforms for maximum impact.

Key responsibilities include helping measure the effectiveness of internal communication initiatives by tracking engagement metrics and gathering feedback, using insights to continuously improve the company's internal messaging.

A Bachelor's degree in Marketing, Communications, Business Administration, or a related field is required.

~3-5 years of experience in marketing, particularly in a role that involves supporting event management and social media logistics, is also required.

~Experience in the financial services industry is a plus.

~Expertise in Smartsheet, Hub Spot, Highspot or similar project management and data analytics platforms is also required.

~Exceptional communication skills and the ability to manage multiple projects simultaneously with meticulous attention to detail are essential.

Our compensation package includes variable compensation in the form of a year-end bonus, guaranteed in the first year of hire, benefits including medical and prescription drug coverage, and 401k contribution matching.

Arcesium's Personal Data Privacy Notice for Candidates is linked here.

#Arcesium and its affiliates do not discriminate in employment matters on the basis of race, color, religion, gender, gender identity, pregnancy, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other category protected by law.

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