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Senior Vice President, Influencer Marketing Strategist

1 month ago

New York, New York, United States HighwirePR Full time
About Us

Highwire is a forward-thinking agency that specializes in modern strategic communications and digital marketing. We work with high-growth technology companies and established brands looking to reinvent themselves. Our mission is to fuel transformation through storytelling, representing all voices and perspectives. We foster an inclusive environment where everyone can feel safe, celebrated, and worthy. Our people-first culture is driven by four core values: Inclusion Always, Growth Mindset, Team Empowerment, and Fierce Distinction.

Job Summary

We are seeking a Senior Vice President of Influencer Marketing to develop and lead our influencer marketing practice. This role will integrate with digital marketing and strategic communications programs to drive impact for our clients. The successful candidate will be responsible for growing our influencer marketing capabilities, cultivating relationships with key influencers, and leveraging key platforms to amplify campaign results.

Key Responsibilities
  • Develop and execute a comprehensive influencer marketing and social media strategy that aligns with clients' broader communications and business goals.
  • Stay at the forefront of influencer marketing and social media trends, platforms, and tools, ensuring Highwire remains an industry leader in both spaces.
  • Innovate Highwire's approach by integrating influencer marketing with social media, maximizing engagement and impact.
  • Recommend influencer marketing platforms for internal adoption and ongoing partnerships.
  • Demonstrate an evidence-based opinion on the future of influencer marketing, campaign integration, and brand/executive collaborations.
  • Represent the agency through thought leadership, speaking engagements, and attendance at relevant industry events.
  • Collaborate with cross-functional teams to integrate influencer marketing programs into broader PR and digital campaigns.
Requirements
  • 12+ years of experience in influencer marketing, social media strategy, digital marketing, or communications, with a proven track record in a leadership role.
  • Expertise in identifying, engaging, and managing relationships with influencers across multiple platforms, along with deep knowledge of social media strategy and execution.
  • Demonstrated experience leading and growing influencer marketing and social media programs within an agency environment.
  • Knowledge and experience developing influencer marketing programs in highly regulated industries is a plus.
  • Strong client-facing skills, with experience building, retaining, and growing senior-level client relationships.
  • Proven ability to develop and execute data-driven influencer and social media strategies that generate measurable business outcomes.
  • Experience mentoring and leading teams, fostering a culture of creativity and innovation.
  • Strong understanding of content creation, influencer partnerships, and social media platforms.
  • Exceptional communication and presentation skills, with the ability to engage clients and internal teams at all levels.
  • Ability to manage multiple projects and priorities in a fast-paced environment, delivering high-quality results.
  • Experience identifying, vetting, and managing vendor relationships for role-specific tools such as influencer identification, relationship management, or attribution measurement platforms.
Perks
  • Competitive salary
  • Merit-based bonuses and promotions
  • Hybrid work model to suit your schedule and lifestyle
  • Excellent vacation policy including extended break for summer and winter holiday
  • Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
  • 401K Match
  • Medical and dental benefits/FSA
  • Paid Parental Leave
  • Commuter Benefit
  • Home office equipment stipend
  • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
  • Cell phone reimbursement
  • Wellness benefit
  • Donation Match
  • Full-time writing Coach
  • Mentorship
  • Monthly recognition programs
  • Employee referral bonus
  • New business referral bonus
  • Quarterly Highwire fun events – Thanksgiving is our favorite holiday
  • Dog friendly work environment
  • Extremely supportive, nurturing environment with many opportunities for learning and growth