Senior Vice President, Integrated Marketing Lead

4 weeks ago

New York, New York, United States Allison Worldwide Full time
About Us

We're a global agency that imagines the new, inspires the next, and uses the power of creativity to help build up those around us.

At Allison Worldwide, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape.

We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves.

We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together.

We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace.

We're seeking a Senior Vice President for our Integrated Marketing team.

Responsibilities
  • Deep believer in the philosophy of integrated solutions driving activity among a client's most valuable customers and communities
  • Work with account teams to understand client needs and determine effective and profitable campaign solutions
  • Senior counsel lead on integrated client engagements, translating a strategic vision into a coordinated and actionable online/offline marketing program; remain active on the business
  • A consistent contributor in pitches and a primary collaborator across agency disciplines (PR, brand strategy, social/digital, content, creative, research and measurement)
  • A voracious appetite to scour emerging platforms, and a defined POV across the myriad of established channels: from digital to social, influencer to traditional
  • Constantly monitoring the impact of each channel against client KPIs
  • Accountable to financials of projects from scopes to budget tracking, monthly utilization of resources and revenue and closing
  • Consistently looking for opportunities to grow business organically through the upselling of additional agency services
  • Evangelize Allison Worldwide and Marketing Innovation Team's value propositions internally and externally via proactive networking
  • Contribute to agency thought leadership on content and integrated communications
  • A mentor to entire account management team of all levels
Qualifications
  • A client-facing marketer with vice president level of experience; and one who has delved deeply into the digital MarCom world with great success
  • Passion for advertising, marketing, social media, influencer marketing, content marketing, public relations/communications or other related discipline
  • Prior senior-level management experience with direct reports necessary
  • Must be able to work under pressure and a fast-paced environment
  • Heavy experience and solid understanding of best practices in social, paid media, influencer marketing and content campaigns; emphasis in a single specialty area is okay
  • Knows how to find consumer insights from both quant and qualitative sources leading to breakthrough campaign ideas
  • Experience in campaigns that drive results across the entire customer journey
  • Enthusiastic, thorough and hardworking, can-do attitude and an entrepreneurial spirit that will do whatever it takes to deliver
  • Strong understanding of accounting and business practices as they pertain to forecasting, revenue planning and resourcing
  • Consummate professional, well-organized and great attention to detail
  • Self-starter, goal-oriented, quick study

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