Director of Product Marketing

2 days ago


San Jose, California, United States Renesas Full time
Job Description

Renesas is seeking a highly skilled and experienced Director of Product Marketing to join our team. As a key member of our marketing organization, you will be responsible for developing and executing strategic marketing initiatives to drive business growth and revenue.

Key Responsibilities:
  • Develop and execute comprehensive product marketing strategies aligned with business goals and market trends.
  • Define and communicate compelling product positioning and messaging that differentiates our products in the market.
  • Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns.
  • Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts.
  • Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities.
  • Build and maintain strong relationships with key customers and partners.
  • Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities.
  • Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.

Requirements:

  • Bachelor's degree in marketing, business, engineering, or related field (MBA preferred).
  • 10+ years of experience in the semiconductor business, with at least 3 years in a leadership or management marketing role.
  • Track record of successfully managing and launching products, driving revenue growth.
  • Strong understanding of programmable mixed-signal technologies and customer requirements.
  • Proven track record of developing and executing successful product marketing strategies in the semiconductor industry.
  • Excellent leadership, communication, and collaboration skills.
  • Experience working with cross-functional teams and managing complex projects.


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