Director of Product Marketing

4 weeks ago

San Jose, California, United States Renesas Full time
Job Title: Director of Product Marketing

This is a critical leadership position in the Configurable Mixed Signal Division, responsible for developing and executing strategic marketing initiatives for GreenPAK and AnalogPAK families.

Key Responsibilities:
  • Propose and lead marketing efforts for the new product introduction of programmable mixed-signal products
  • Develop and execute comprehensive product marketing strategies aligned with business goals and market trends
  • Define and communicate compelling product positioning and messaging that differentiates our programmable mixed-signal products in the market
  • Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns
  • Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts
  • Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities
  • Build and maintain strong relationships with key customers and partners
  • Gather customer insights through surveys, interviews, and feedback sessions to inform product development and marketing strategies
  • Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities
  • Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives
  • Monitor marketing performance, track ROI, and provide regular reports and insights to senior leadership
Qualifications:
  • Bachelor's degree in marketing, business, engineering, or related field (MBA preferred)
  • 10+ years of experience in the semiconductor business, with at least 3 years in a leadership or management marketing role
  • Track record of successfully managing and launching products, driving revenue growth
  • Strong understanding of programmable mixed-signal technologies and customer requirements
  • Proven track record of developing and executing successful product marketing strategies in the semiconductor industry
  • Excellent leadership, communication, and collaboration skills
  • Experience working with cross-functional teams and managing complex projects
  • Data converter or signal chain is a big plus

This is a challenging and rewarding role that requires a strong understanding of the semiconductor industry and a proven track record of success in product marketing. If you are a motivated and experienced marketing professional looking for a new challenge, please apply for this exciting opportunity.

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