Digital Marketing Manager
6 days ago
Rise Services Inc is seeking a highly skilled and experienced Digital Marketing Manager to join our team. As a Paid Search Strategist, you will be responsible for managing a multi-person team and owning the execution of paid search strategy across a dedicated percentage of our overall paid search client portfolio.
Key Responsibilities- Working through your teams to set client strategy while empowering direct reports to deliver on client business goals and fulfill Service Level Agreement (SLA) requirements
- Employing a mix of channel innovation, process improvement, and/or tactical management in order to mitigate any internal/external risks to your respective teams
- Understanding your respective portfolios and client SLAs/stakeholders to push strategic account growth initiatives
- Working with senior channel managers or media directors to nurture potential clients through the sales process including Request for Proposal (RFP) prep and pitch-work
- Developing direct reports and their larger teams through the application of traditional and skip-level management in addition to Rise tools such as weekly performance reviews
- Bachelor's degree preferred
- 3-5 years of PPC specific experience, additional SEO experience is a plus
- Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
- Demonstrated experience managing PPC strategy for a large dedicated client and/or 5+ partially dedicated accounts with minimums of $1mm in spend per year, while being held to a strict client goals
- Demonstrated experience developing and managing up to a 4 person team
- Experience building pitch decks and pitching potential new business or upsell opportunities
- Significant experience with Excel and building roll-up reporting on team Key Performance Indicators (KPIs)
- Advanced level understanding of paid search tactics including text search, Product Listing Ads (PLAs), Comparison Shopping Engines (CSEs), Google Display Network (GDN), Google Search Partners (GSP), and YouTube as well as any associated ad tech (DoubleClick, Marin, Kenshoo, etc.)
- Excellent presentation and written/verbal communication skills
Rise Services Inc is an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. We do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. We also prohibit harassment of applicants and employees based on any of these protected categories.
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