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Senior Digital Content and Marketing Manager

2 months ago

Chicago, Illinois, United States Hyatt Hotels Full time
About the Role

Hyatt Hotels is seeking a highly skilled Senior Digital Content and Marketing Manager to join our Global Brand Team. As a key member of our team, you will be responsible for developing and executing digital and social content strategies across five of our brands, including Grand Hyatt, Hyatt Regency, Hyatt Place, Hyatt House, and Hyatt Studios.

Key Responsibilities
  • Plan, manage, and execute digital and social content for five of Hyatt's brands.
  • Create and publish content strategy and plans, taking input from multiple data and stakeholder sources to ensure content is strategically aligned to business and brand vision.
  • Manage the development/execution of social and digital-first photography and video content, leveraging content creators, influencers, freelancers, and agency partners.
  • Collaborate with Senior Brand Managers and paid digital media team to plan campaigns and ensure a holistic approach to digital media presence.
  • Identify new opportunities to develop social and digital-first brand activations as part of broader integrated brand campaigns.
  • Maintain a deep understanding of digital and social metrics and manage ongoing reporting.
Requirements
  • Minimum of 9-11 years of experience in brand marketing or advertising, with a focus on social/digital content and media.
  • Undergraduate degree in business, marketing, or advertising.
  • Extensive experience planning and executing social and digital media content and campaigns in collaboration with internal stakeholders and external agencies.
  • Analytical ability and data-driven approach to campaign planning and measurement.
  • Experience directly managing social media accounts and hands-on experience with both organic and paid media content on key platforms.
  • Passion for travel, emerging social platforms, and digital trends.
  • Creative but also process-oriented; strong time management, communication, and organizational skills.
  • Fully proficient in Microsoft suite/environments (PowerPoint, Excel, etc.).
Preferred Qualifications
  • Travel/hospitality brand or marketing experience.
  • Excellent writing and presentation skills.
  • Proficient in social media tools, such as Sprinklr.
  • Experience with Photoshop or additional photo editing tools for content creation.