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Digital Marketing Specialist

2 months ago


Chicago, Illinois, United States Penn Foster Inc Full time
Job Description

**About Penn Foster Inc.**

Penn Foster Inc. is a leading provider of online education and training solutions. We are seeking a highly skilled Digital Marketing Specialist to join our team.

**Key Responsibilities:**

  • Develop and implement effective digital marketing strategies to drive business growth and engagement.
  • Collaborate with cross-functional teams to create and execute social media and influencer campaigns.
  • Manage and optimize social media paid campaigns to ensure maximum ROI.
  • Conduct social media monitoring and target audience research to inform marketing strategies.
  • Develop and lead social media training for clients and internal teams.
  • Stay up-to-date on the latest digital marketing trends and technologies to advance client goals.

**Requirements:**

  • 4+ years of experience in digital marketing, with a focus on social media and influencer marketing.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Strong understanding of social media metrics and analytics.
  • Ability to interpret data and translate it into actionable insights.
  • Excellent communication and project management skills.

**What We Offer:**

Penn Foster Inc. offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to diversity, equity, and inclusion, and strive to create a workplace that is welcoming and inclusive for all employees.