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Digital Marketing Specialist
2 months ago
**About Penn Foster Inc.**
Penn Foster Inc. is a leading provider of online education and training solutions. We are seeking a highly skilled Digital Marketing Specialist to join our team.
**Key Responsibilities:**
- Develop and implement effective digital marketing strategies to drive business growth and engagement.
- Collaborate with cross-functional teams to create and execute social media and influencer campaigns.
- Manage and optimize social media paid campaigns to ensure maximum ROI.
- Conduct social media monitoring and target audience research to inform marketing strategies.
- Develop and lead social media training for clients and internal teams.
- Stay up-to-date on the latest digital marketing trends and technologies to advance client goals.
**Requirements:**
- 4+ years of experience in digital marketing, with a focus on social media and influencer marketing.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong understanding of social media metrics and analytics.
- Ability to interpret data and translate it into actionable insights.
- Excellent communication and project management skills.
**What We Offer:**
Penn Foster Inc. offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to diversity, equity, and inclusion, and strive to create a workplace that is welcoming and inclusive for all employees.