Marketing Communications Manager

2 weeks ago


Kirkland, Washington, United States Nintendo Full time
About Nintendo

Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created iconic franchises that have become household names worldwide, including Mario, Donkey Kong, The Legend of Zelda, Metroid, Pokémon, Animal Crossing, Pikmin, and Splatoon, through its integrated hardware and software products.

Nintendo aims to deliver unique, engaging entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks.

Nintendo has sold over 5.8 billion video games and more than 850 million hardware units globally. From the launch of the Nintendo Entertainment System more than 30 years ago, through today and into the future, Nintendo's mission is to create unique entertainment that brings smiles to people's faces all over the world.

Job Description

Key Responsibilities:

  1. Partner with the NOA Communications team and publishing partners to develop goals for third-party communications programs, including influencer marketing, social media marketing, and public relations.
  2. Analyze gaming industry insights, summarize findings, and provide project management support to enable marketing insight development and campaign execution.
  3. Evaluate results on an ongoing basis, adjusting and innovating to continuously improve ROI.
  4. Develop and prepare trend reports to communicate strategic marketing opportunities and propose recommendations to stakeholders.
  5. Report regularly to leadership on project status and key KPIs.
  6. Lead an executional team responsible for reviewing and identifying third-party marketing beats to drive engagement on NOA social media channels and with traditional media targets.
  7. Supervise daily work and ongoing development of assigned staff, championing team health and morale.
  8. Build and maintain strong external relationships with development and publishing partners to align on complimentary strategies and deliver best-in-class work.
  9. Collaborate with channel owners across Nintendo of America, including social media, public relations, influencer, and editorial teams.
  10. Spearhead the development and implementation of tools and processes that optimize the team's ability to deliver on goals effectively and efficiently.
  11. Supervise strategic integration of 3rd party titles into the full breadth of Nintendo of America's communications channels.
  12. Set strategy and prioritization for 3rd party communications calendar.
  13. Closely monitor current events within and outside the industry to ensure timely comms management, collaborating closely with key stakeholders to craft proactive and reactive messaging as needed.

Requirements:

  • Strong understanding of marketing communications principles and practices.
  • Excellent project management and analytical skills.
  • Ability to work effectively in a fast-paced environment and prioritize multiple tasks and deadlines.
  • Strong communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
  • Ability to think strategically and creatively, with a focus on delivering results-driven solutions.

What We Offer:

  • A welcoming and inclusive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • The chance to work on exciting and innovative projects.

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