Product Marketing Strategist

2 days ago


Wisconsin Rapids, Wisconsin, United States Quartz Full time
Product Marketing Strategist

Quartz is seeking a highly skilled Product Marketing Strategist to join our marketing team. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive business goals and support our mission of igniting the power to live a life well-lived for our customers.

Responsibilities
  • Build and maintain collaborative relationships with cross-functional teams to drive successful marketing initiatives.
  • Create product marketing plans customized for each market, customer segment, and target audience, ensuring plans align with goals by line of business.
  • Develop comprehensive marketing and communication strategies that support medical and pharmacy programs, focusing on member engagement in well-being.
  • Oversee planning, creative briefings, presentations, and brainstorm sessions for product marketing campaigns.
  • Monitor and analyze campaign, market, and channel performance, identifying key market trends, competitive benchmarks, and insights to inform marketing strategy.
Qualifications
  • Bachelor's Degree in Marketing or business-related field.
  • 5+ years of product marketing experience, with experience leading strategic market planning and a consistent track record of high performance and results.
  • Demonstrated ability to formulate and implement bold marketing and product strategies and tactical plans that deliver results.
  • Strong healthcare and/or health insurance knowledge, with an understanding of payer, provider, and patient dynamics across the healthcare continuum.

Quartz offers an excellent benefit and compensation package, opportunity for career advancement, and a professional culture built upon the foundations of Respect, Responsibility, Relationships, and Resourcefulness. To support a safe work environment, all employment offers are contingent upon successful completion of a pre-employment criminal background check. Quartz values and embraces diversity and is proud to be an Equal Employment Opportunity, Affirmative Action employer.



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