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Product Marketing Manager

1 month ago

Wisconsin Rapids, Wisconsin, United States Rite-Hite Full time
Job Title: Product Marketing Manager

Rite-Hite is seeking a highly skilled Product Marketing Manager to lead all product marketing efforts for Rite-Hite Digital Solutions. This role will be responsible for generating customer and market insights, creating a multi-year marketing strategy, and partnering with cross-functional teams to develop winning solution-based product roadmaps.

Key Responsibilities:
  • Develop and execute an annual customer insight plan to discover unmet needs and utilization trends, validate product concepts, test value propositions, and inform pricing decisions.
  • Lead a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans, and tools.
  • Collaborate with the shared marketing services team and external agencies to develop the messaging platform and positioning, drive a strategic and practical competitive positioning analysis, and develop a prescriptive and highly utilized toolset for the commercial team.
  • Own the development of a relevant, credible, and unique value proposition to drive customer delight and profitable growth.
  • Define the branding requirements for a given product line, including naming, trademarks, and other branding elements.
  • Drive execution of the annual marketing plan aligned with the product management timeline and collaborate with product management and distribution to provide product training.
Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • 7+ years of related experience in digitally focused product marketing, sales, product management, or a related field.
  • Experience with Enterprise software product marketing is preferred.
  • Strong analytical, decision-making, and problem-solving skills, with the ability to lead formal problem-solving activities for key marketing metrics.
  • Excellent oral and written communication skills, with the ability to communicate to the leadership team clearly and succinctly.
About Rite-Hite:

Rite-Hite is the global leader in the manufacture and distribution of industrial loading dock and door equipment. We are committed to developing innovative products and services that improve our customers' safety, security, and productivity. We offer competitive compensation and a comprehensive benefits package, including medical, dental, and vision coverage, life insurance, and a retirement savings plan.