Strategic Marketing Manager
1 day ago
Kerry is a leading global taste and nutrition company that partners with customers to create healthier, tastier, and more sustainable products. Our vision is to be our customers' most valued partner, driving innovation and growth in the food, beverage, and pharmaceutical industries.
About the Role
The Senior Strategic Marketing Manager for Kerry's Supplements category in North America will play a key leadership role in driving the company's growth in the supplements industry. This role will be responsible for developing and executing a comprehensive marketing strategy for the supplements category, leveraging deep expertise in the market and collaborating with cross-functional teams to drive business results.
Key Responsibilities
Category Strategy & Market Insights
Develop and execute a category strategy for the supplements market, leveraging consumer trends, market conditions, and competitive insights to drive business growth.
Content Development & Digital Media
Create compelling content for the supplements market, including digital media campaigns, sales tools, and customer engagement materials, to elevate Kerry's presence in the market.
Customer Engagement & Presentations
Develop and deliver impactful presentations and marketing collateral to address customer needs in the supplements space, and lead customer engagement initiatives to drive business results.
Go-to-Market Strategy & Execution
Convert the supplements category strategy into robust go-to-market plans, collaborating with the North American commercial team to ensure smooth execution and drive business results.
Market Assessments & Growth Opportunities
Conduct thorough market assessments to identify growth opportunities, new routes to market, and competitive advantages, and support M&A evaluations and strategic partnerships by contributing to market analysis and integration planning.
Event Management
Oversee Kerry's event participation strategy at key industry events, trade shows, and conferences to maximize engagement and highlight leadership in the supplements sector.
Reporting & Stakeholder Communication
Provide regular reports on key marketing initiatives, business performance, and insights to senior leadership, and collaborate on strategic business analyses to support new growth opportunities.
Qualifications and Skills
- Bachelor's degree in Business, Marketing, or a related field (Master's preferred).
- Minimum of 8+ years of relevant marketing experience, with a focus on the supplements or nutraceutical industry.
- Demonstrated expertise in developing and executing category strategies and go-to-market plans within the supplements market.
- Proven experience in content creation and digital marketing.
- Strong communication and presentation skills, with the ability to simplify complex strategies for internal and external audiences.
- Strong leadership and collaboration abilities in a cross-functional, matrixed organization.
- Up to 30% travel required.
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