Media Buying Strategist

6 days ago


Baton Rouge, Louisiana, United States Melara Enterprises, LLC Full time

We're seeking a results-driven Media Buying Strategist to manage and optimize media placements for our clients across various platforms. You will play a critical role in developing and executing media strategies that align with marketing goals and deliver strong ROI.

Key Responsibilities:

  • Develop, implement, and manage media buying strategies across digital, TV, radio, and print platforms.
  • Leverage strong relationships with local and regional media outlets to secure optimal ad placements and competitive rates.
  • Analyze target audiences, media consumption trends, and campaign performance to determine the most effective media buys.
  • Negotiate and purchase ad space, ensuring maximum visibility and impact for campaigns.
  • Monitor and optimize media spend, adjusting strategies based on real-time performance data to enhance campaign efficiency.
  • Collaborate closely with internal teams and clients to ensure media plans align with broader marketing and business objectives.
  • Stay informed on the latest media buying tools, trends, and technologies to drive campaign innovation and success.
  • Provide comprehensive reports on media spend, performance metrics, and recommendations for optimization.

Requirements:

  • Proven experience as a Media Buyer with a strong understanding of digital and traditional media channels.
  • Established relationships with local and regional media outlets in the area.
  • Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, and programmatic media buying.
  • Strong analytical skills, with the ability to interpret campaign data and optimize media placements.
  • Excellent negotiation, communication, and relationship-building skills.
  • Experience managing media budgets and maximizing ROI on ad spend.
  • Must be eligible to work in the USA.

Preferred:

Local candidates in the area are strongly preferred, as deep knowledge of the local market and established relationships with media outlets are key to success in this role.



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