Marketing Strategist

4 weeks ago

Baton Rouge LA USA, United States Ratcliff Companies Full time
Marketing Professional

Are you a creative and results-driven professional looking to drive marketing outcomes for a growing company? We're seeking a talented Marketing Professional to join our team at Ratcliff Companies.

Key Responsibilities:
  • Content Creation: Develop compelling and relevant content for marketing collateral, including proposals, brochures, website content, and social media updates. Tailor content to target different segments and audiences.
  • Brand Management: Maintain brand consistency and ensure adherence to brand guidelines across all marketing materials. Create visually appealing and professional marketing collateral.
  • Digital Marketing: Manage and optimize the company's online presence, including the website, social media channels, and online directories. Monitor and analyze website traffic, user engagement, and lead generation activities.
  • Lead Generation: Develop lead generation strategies with the Relationship Manager to identify and capture potential clients. Coordinate with RM to nurture leads through the sales funnel, leveraging marketing automation tools and effective follow-up processes.
  • Market Research and Analysis: Conduct market research to identify industry trends, competitor activities, and client preferences. Monitor marketing metrics and KPIs (key performance indicators) to assess the effectiveness of marketing campaigns and recommend improvements.
  • Reporting and Documentation: Prepare regular reports and presentations to communicate marketing activities, results, and recommendations to senior management.

Ratcliff Companies is a dynamic and growing company with a strong presence in the commercial construction industry. We offer competitive pay and benefits, as well as the opportunity to drive results and grow with our team. If you're a motivated and creative professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

We believe that through great relationships, we build great things.

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