Digital Media Sales Account Executive

4 weeks ago


Baton Rouge, Louisiana, United States Nexstar Broadcasting Full time

Job Title: Digital Media Sales Account Executive

Job Summary:

The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings. This role requires a strong understanding of the digital advertising landscape, including Paid Search, Programmatic Ad buying, Social Media Management, and Mobile Strategy.

Key Responsibilities:

  • Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
  • Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully
  • Establish, maintain and grow relationships with advertisers and agencies
  • Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
  • Consistently communicate with clients on all business activity
  • Meet and exceed performance management targets for account activity and revenue generation

Requirements & Skills:

  • BA or BS in Business, Marketing or Advertising preferred
  • 5+ years of digital media sales and marketing experience preferred
  • Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
  • Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
  • Effective communication and client presentation skills
  • Ability to interact with high-level decision makers
  • Ability to sell through a consultative sales experience
  • Ability to sell a vast array of products
  • Excellent follow-up, strong organizational skills and attention to detail
  • Proven ability to meet and exceed sales goals and secure revenue goals
  • Interest and passion for digital trends and how they relate to the media/ broadcast industry
  • Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
  • Resourceful, self-motivated and a skillful multitasker
  • Strategic foresight
  • Valid driver's license with an acceptable driving record

About Nexstar Broadcasting:

Nexstar Broadcasting is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people.

EEO Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.



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