Media Buying Strategist
4 weeks ago
We're seeking a seasoned Media Buying Strategist to join our team at Melara Enterprises, LLC. As a key member of our marketing team, you will be responsible for developing and executing media buying strategies that drive results for our clients. Your expertise in digital and traditional media channels will be crucial in delivering strong ROI and aligning with marketing goals.
Key Responsibilities:
- Develop and implement media buying strategies across digital, TV, radio, and print platforms.
- Leverage strong relationships with local and regional media outlets to secure optimal ad placements and competitive rates.
- Analyze target audiences, media consumption trends, and campaign performance to determine the most effective media buys.
- Negotiate and purchase ad space, ensuring maximum visibility and impact for campaigns.
- Monitor and optimize media spend, adjusting strategies based on real-time performance data to enhance campaign efficiency.
- Collaborate closely with internal teams and clients to ensure media plans align with broader marketing and business objectives.
- Stay informed on the latest media buying tools, trends, and technologies to drive campaign innovation and success.
- Provide comprehensive reports on media spend, performance metrics, and recommendations for optimization.
Requirements:
- Proven experience as a Media Buyer with a strong understanding of digital and traditional media channels.
- Established relationships with local and regional media outlets in the Baton Rouge area.
- Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, and programmatic media buying.
- Strong analytical skills, with the ability to interpret campaign data and optimize media placements.
- Excellent negotiation, communication, and relationship-building skills.
- Experience managing media budgets and maximizing ROI on ad spend.
- Must be eligible to work in the USA.
Preferred:
- Local candidates in the Baton Rouge area are strongly preferred, as deep knowledge of the local market and established relationships with media outlets are key to success in this role.
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