Media Buying Strategist

4 weeks ago


Baton Rouge, Louisiana, United States Melara Enterprises, LLC Full time

We're seeking a seasoned Media Buying Strategist to join our team at Melara Enterprises, LLC. As a key member of our marketing team, you will be responsible for developing and executing media buying strategies that drive results for our clients. Your expertise in digital and traditional media channels will be crucial in delivering strong ROI and aligning with marketing goals.

Key Responsibilities:

  • Develop and implement media buying strategies across digital, TV, radio, and print platforms.
  • Leverage strong relationships with local and regional media outlets to secure optimal ad placements and competitive rates.
  • Analyze target audiences, media consumption trends, and campaign performance to determine the most effective media buys.
  • Negotiate and purchase ad space, ensuring maximum visibility and impact for campaigns.
  • Monitor and optimize media spend, adjusting strategies based on real-time performance data to enhance campaign efficiency.
  • Collaborate closely with internal teams and clients to ensure media plans align with broader marketing and business objectives.
  • Stay informed on the latest media buying tools, trends, and technologies to drive campaign innovation and success.
  • Provide comprehensive reports on media spend, performance metrics, and recommendations for optimization.

Requirements:

  • Proven experience as a Media Buyer with a strong understanding of digital and traditional media channels.
  • Established relationships with local and regional media outlets in the Baton Rouge area.
  • Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, and programmatic media buying.
  • Strong analytical skills, with the ability to interpret campaign data and optimize media placements.
  • Excellent negotiation, communication, and relationship-building skills.
  • Experience managing media budgets and maximizing ROI on ad spend.
  • Must be eligible to work in the USA.

Preferred:

  • Local candidates in the Baton Rouge area are strongly preferred, as deep knowledge of the local market and established relationships with media outlets are key to success in this role.


  • Baton Rouge, Louisiana, United States Melara Enterprises, LLC Full time

    We're seeking a results-driven Media Buying Strategist to manage and optimize media placements for our clients across various platforms. You will play a critical role in developing and executing media strategies that align with marketing goals and deliver strong ROI.Key Responsibilities:Develop, implement, and manage media buying strategies across digital,...


  • Baton Rouge, Louisiana, United States SASSO Full time

    Job Title: Digital Media StrategistJob Summary: SASSO is seeking a skilled Digital Media Strategist to develop and implement marketing strategies across various digital platforms. The ideal candidate will have a strong understanding of social, search, mobile, and digital media technologies, as well as experience managing digital media marketing budgets.Key...


  • Baton Rouge, Louisiana, United States SASSO Full time

    Job DescriptionSASSO is seeking a skilled Digital Media Strategist to develop and implement marketing strategies across various platforms. The ideal candidate will have a strong understanding of social, search, and mobile technologies, as well as experience managing digital media marketing budgets.Key Responsibilities:Partner with cross-functional teams to...


  • Baton Rouge, Louisiana, United States Capital City Press Full time

    Job Title: Digital Marketing StrategistJob Summary:We are seeking a highly motivated and results-driven Digital Marketing Strategist to join our team at Capital City Press. The ideal candidate will possess a deep understanding of digital marketing strategies, exceptional communication skills, and a proven track record of driving growth through innovative...


  • Baton Rouge, Louisiana, United States Nexstar Broadcasting Full time

    Job Title: Digital Media Sales Account ExecutiveJob Summary:The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings. This role requires a strong understanding of the digital advertising landscape, including Paid Search, Programmatic Ad buying, Social...


  • Baton Rouge, Louisiana, United States SASSO Full time

    Job Title: Digital Media SpecialistJob Summary:SASSO is seeking a skilled Digital Media Specialist to lead our paid social and search marketing efforts. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies across various digital platforms.Key Responsibilities:- Partner with cross-functional...

  • Content Strategist

    1 month ago


    Baton Rouge, Louisiana, United States SASSO Full time

    Job Opportunity: CopywriterSASSO Agency is seeking a skilled Copywriter to join our team. As a Copywriter, you will be responsible for developing consistent brand messaging with engaging and compelling copy for our agency and clients.Key Responsibilities:Develop messaging to engage customers, promote products/services, and accomplish client goals with...

  • Marketing Strategist

    1 month ago


    Baton Rouge, Louisiana, United States Ratcliff Companies Full time

    Marketing ProfessionalRatcliff Companies is seeking a talented Marketing Professional to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and success.Key Responsibilities:Content Creation: Develop and implement a content marketing strategy that showcases...


  • Baton Rouge, Louisiana, United States SASSO Full time

    Job Title: Digital Marketing SpecialistSASSO is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing strategies to engage customers, promote products/services, and accomplish client goals.Key Responsibilities:Develop and execute...


  • Baton Rouge, Louisiana, United States Capital City Press Full time

    We are seeking a highly motivated and results-oriented Business Development Representative with expertise in digital marketing strategies.Key Responsibilities:* Develop a comprehensive understanding of our products/services, target audience, and industry trends to identify new business opportunities.* Research and identify potential clients and strategic...


  • Baton Rouge, Louisiana, United States Click Here Publishing L L C Full time

    Job Title: Digital Account ManagerAt Click Here Digital, we're seeking a skilled Digital Account Manager to join our team. As a key member of our client services team, you'll be responsible for building and maintaining strong relationships with our clients, driving revenue growth, and identifying new opportunities.Key Responsibilities:Develop and execute...


  • Baton Rouge, Louisiana, United States The Moran Group Full time

    The Moran Group is a dedicated team of advertising professionals passionate about driving client success. For nearly 40 years, as a fully integrated advertising agency, we have partnered with our clients to make local, regional & national leaders. Simply put, we do everything for our clients. From digital to traditional advertising, from complete media...

  • Accounting Clerk

    3 weeks ago


    Baton Rouge, Louisiana, United States The Moran Group Full time

    The Moran Group is a dedicated team of advertising professionals passionate about driving client success.We are a comprehensive in-house advertising agency, offering a wide range of services including digital and traditional advertising, media buying, production, and creative.As a Billing Coordinator, you will play a crucial role in ensuring the smooth...

  • Marketing Strategist

    2 months ago


    Baton Rouge, United States SASSO Full time

    :: Marketing Strategist - JOB DESCRIPTION:: We are seeking an experienced marketing wiz with a passion for strategy and a drive for results. We're on the lookout for a talented and dynamic Marketing Strategist to join our team and revolutionize the way we connect with our audience. As a Marketing and Advertising Strategist, you'll unleash your strategic...


  • Baton Rouge, LA , USA, United States SASSO Full time

    About the RoleSASSO is seeking a highly skilled and experienced Digital Media Buyer to join our team as a Paid Social and Search Specialist. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies across various platforms to engage customers, promote products/services, and achieve client...

  • Freelance Media Buyer

    1 month ago


    Baton Rouge, United States Melara Enterprises, LLC Full time

    We’re seeking a results-driven Freelance Media Buyer to manage and optimize media placements for our clients across various platforms. You will play a critical role in developing and executing media strategies that align with marketing goals and deliver strong ROI. If you excel in leveraging data to make informed decisions and have established...


  • Baton Rouge, United States Mediabistro Full time

    Do you like learning about the placement of digital media? Are you familiar with DSPs, digital media buying, or media placement audits? If you’ve got a firm grasp of how Programmatic digital works, you may be a good fit for Gatorworks’ newest opening.Our digital marketing agency focuses on eliminating marketing frustrations for our clients. We deliver...

  • Marketing Strategist

    1 month ago


    Baton Rouge, LA , USA, United States SASSO Full time

    Marketing Strategist Job DescriptionWe are seeking a highly skilled Marketing Strategist to join our team at SASSO. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and customer engagement.Key Responsibilities:Conduct market research and analysis to...

  • Digital Media Buyer

    4 months ago


    Baton Rouge, United States SASSO Full time

    SASSO is looking for a dynamic marketing professional to join our team as a Paid Social and Search Specialist. Our Paid Social and Search Specialist plans, develops, and implements marketing strategies across a variety of platforms for SASSO and our clients. The aims to engage customers, promote products/services, and accomplish client goals by utilizing...

  • Marketing Strategist

    1 month ago


    Baton Rouge, LA , USA, United States Ratcliff Companies Full time

    Marketing ProfessionalAre you a creative and results-driven professional looking to drive marketing outcomes for a growing company? We're seeking a talented Marketing Professional to join our team at Ratcliff Companies.Key Responsibilities:Content Creation: Develop compelling and relevant content for marketing collateral, including proposals, brochures,...

  • Co-Op Coordinator

    2 months ago


    Baton Rouge, United States The Moran Group Full time

    The Moran Group is a dedicated team of advertising professionals passionate about driving client success. For nearly 40 years, as a fully integrated advertising agency, we have partnered with our clients to make local, regional & national leaders. Simply put, we do everything for our clients. From digital to traditional advertising, from complete media...