Marketing Strategist

1 day ago

Baton Rouge LA USA, United States SASSO Full time
Marketing Strategist Job Description

We are seeking a highly skilled Marketing Strategist to join our team at SASSO. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
  • Develop and execute marketing campaigns across multiple channels to drive brand awareness and customer engagement.
  • Collaborate with cross-functional teams to ensure marketing strategies are integrated and aligned with overall business goals.
  • Manage and enhance the company's brand identity and ensure consistency across all marketing efforts.
  • Develop and implement strategies to engage with customers and build long-term relationships throughout all initiatives.
  • Stay up-to-date with industry trends, emerging technologies, and competitive activities to propose innovative marketing tactics.
  • Align marketing budgets effectively to achieve marketing objectives.
  • Continuously evaluate the effectiveness of marketing plans, campaigns, and initiatives and make proactive recommendations for improvement.
Requirements:
  • 5+ years of marketing strategy experience, developing in-depth research and marketing plans.
  • Strong understanding of big-picture thinking and planning across multi-channel platforms.
  • Agency experience preferred.
  • Creative thinking abilities for developing innovative campaigns.
  • High level of expertise in marketing planning.
  • Experience managing marketing plans across multiple touch-points.
  • Strong communication and presentation skills.
  • Strong passion for marketing and storytelling.
  • Strong strategic, analytical, creative, organizational, and personal skills.
  • Ability to analyze market trends, consumer behavior, and competitor activities to develop effective marketing strategies.
  • Strong understanding of digital and social media landscapes.
  • Commitment to working in a team-based environment.
  • Ability to work under tight timelines while maintaining attention to detail.
  • A positive and proactive attitude, with the ability to use initiative.
  • A natural problem solver.
  • Resilience to deal with problems and constructive criticism.
  • Technologically savvy and up-to-date in all of the latest trends in your area of expertise.
  • Ability to present and articulate work internally and in client pitches.
  • Agency experience preferred.
  • Ability to travel, if/when necessary.
What We Offer:
  • Competitive salary.
  • Generous Paid Holidays.
  • Paid vacation.
  • Sick days.
  • Flexible schedule.
  • Remote work/hybrid opportunities.
  • Continuing education.
  • Team building events.
  • Flexible lunch schedule.
  • Casual dress code.
  • Room for growth within the agency services.
  • Generous Healthcare Benefits, including 80% monthly premium covered by SASSO.
  • SASSO covers 100% of monthly premium for Dental & Vision.
  • SASSO provides $50k Life AD&D at no charge to employee.
  • 401K Program plus Employee Match.
  • Access to optional benefits.

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