Marketing Strategist

2 days ago

Baton Rouge, United States SASSO Full time

:: Marketing Strategist - JOB DESCRIPTION::

We are seeking an experienced marketing wiz with a passion for strategy and a drive for results. We're on the lookout for a talented and dynamic Marketing Strategist to join our team and revolutionize the way we connect with our audience. As a Marketing and Advertising Strategist, you'll unleash your strategic genius to develop and execute captivating marketing strategies that will propel our client's brands to new heights by leveraging insights into actions. Get ready to craft compelling marketing plans, shape brand perception, drive client results, and spearhead the spark that will shape our strategies across departments. If you're a big thinker with a knack for turning ideas and insights into action, then this is the perfect opportunity to showcase your skills and make your mark in the world of marketing. The ideal candidate is a strategic thinker with a creative flair, strong analytical skills and a passion for staying abreast of industry trends.

Employment includes:
• Competitive salary
• Generous Paid Holidays
• Paid vacation
• Sick days
• Flexible schedule
• Remote work/hybrid opportunities
• Continuing education
• Team building events
• Flexible lunch schedule
• Casual dress code
• Room for growth within the agency services
• Generous Healthcare Benefits including 80% monthly premium covered by SASSO
• SASSO 100% covers monthly premium for Dental & Vision
• SASSO provides $50k Life AD&D at no charge to employee
• 401K Program plus Employee Match
• Access to optional benefits

::REQUIREMENTS::

  • 5+ years of marketing strategy experience, developing in-depth research and marketing plans
  • Strong understanding of big-picture thinking and planning across multi-channel platforms
  • Agency experience preferred
  • Creative thinking abilities for developing innovative campaigns.
  • High level of expertise in marketing planning
  • Experience managing marketing plans across multiple touch-points
  • Strong communication & presentation skills
  • Strong passion for marketing and storytelling
  • Strong strategic, analytical, creative, organizational and personal skills
  • Strong strategic thinking and problem-solving skills
  • Ability to analyze market trends, consumer behavior and competitor activities to develop effective marketing strategies.
  • Strong understanding of digital and social media landscapes
  • Commitment to working in a team-based environment
  • Ability to work under tight timelines while maintaining attention to detail
  • A positive and proactive attitude, with the ability to use initiative
  • A natural problem solver
  • Resilience to deal with problems and constructive criticism
  • Technologically savvy and up-to-date in all of the latest trends in your area of expertise
  • Ability to present and articulate work internally and in client pitches
  • Agency experience preferred
  • Ability to travel, if/when necessary
  • Office and Adobe Creative Suite (particularly InDesign)
  • Keynote, Google Docs & CRM
:: ROLE RESPONSIBILITIES
  • Market Research and Analysis: Conduct thorough market research to identify trends, opportunities and competitive landscape. Analyze customer insights, behaviors and feedback to inform strategic decisions.
  • Campaign Development: Build the architecture and drive comprehensive marketing campaigns across multiple channels (digital, social, email, print, etc.) to drive brand awareness and customer engagement.
  • Strategic Planning: Develop and execute marketing strategies that align with business objectives and target audience needs. Create detailed marketing plans, including budgets, timelines and KPIs.
  • Content Creation and Management: Collaborate with content creators to produce compelling and consistent messaging across all platforms. (i.e. blogs, email newsletters, social media posts, campaign advertisements, etc.)
  • Performance Tracking and Reporting: Build clear benchmarks to monitor, analyze and report on the effectiveness of marketing campaigns. Use data to refine strategies and improve ROI.
  • Collaboration and Coordination: Work closely with cross-functional teams, including designers, social media, email marketing, digital, and traditional media, to ensure marketing strategies are integrated and aligned with overall business goals.
  • Brand Management: Maintain and enhance the company's brand identity and ensure consistency across all marketing efforts.
  • Customer Engagement: Develop and implement strategies to engage with customers and build long-term relationships throughout all initiatives.
  • Innovation and Trendspotting: Stay up-to-date with industry trends, emerging technologies and competitive activities. Propose innovative marketing tactics to stay ahead of the curve.
  • Budget Management: Align marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing objectives.
  • Monitor and Improve: Continuously evaluate the effectiveness of marketing plans, campaigns and initiatives and make proactive recommendations for improvement to internal processes.
  • Mentorship and Leadership: Lead, mentor and inspire junior marketing team members, fostering a collaborative and creative working environment.

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