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Product Strategy Coordinator

2 months ago

Moorhead, Minnesota, United States Doosan Bobcat North America, Inc Full time

Join Our Team at Doosan Bobcat North America

At Doosan Bobcat, we believe our success is driven by our dedicated workforce. By fostering a collaborative culture and a unified global team, we strive to deliver exceptional products and services to our clients while contributing positively to the world.

Position Overview

As a Product Specialist, you will play a crucial role in the development and marketing initiatives related to Bobcat's Class V Bit Truck Products. Currently, our product offerings include Internal Combustion Engine Forklifts, with plans to expand into Electronic Models in the future.

Key Responsibilities

Market & Competitor Analysis

  • Gather and evaluate market data across various sectors, products, and regions.
  • Analyze competitor strategies and product offerings to identify market positioning and differentiation opportunities.
  • Collaborate with Marketing to engage in market research activities, including customer surveys and focus groups.
  • Utilize research findings to formulate long-term product strategies that enhance customer and dealer experiences.
  • Assess Engineering Change Notices for their impact on pricing, performance, and safety, and relay insights to relevant teams.

Product Planning & Development

  • Address operational challenges while ensuring quality and manufacturability in the product planning process.
  • Develop business cases for new product initiatives, focusing on customer requirements and competitive landscape.

Product Management

  • Prepare marketing plans and product specifications to support business objectives and collaborate with cross-functional teams on product development.
  • Work alongside the Program Management Office to ensure product alignment with market demands and project goals.
  • Act as the Voice of the Customer, providing feedback to enhance product development.
  • Coordinate with the attachments team to ensure compatibility of products with approved attachments.
  • Create and maintain pricing and specification documentation.
  • Configure new product and option packages within production planning systems.
  • Develop training materials for product launches and participate in training events.
  • Conduct product training sessions to support dealer Sales Specialists and Field Marketers.
  • Offer ongoing product support to enhance dealer performance.
  • Refine product management processes to promote collaboration across regions and functions.

Qualifications

  • Education: Bachelor's degree in Business Administration or Engineering.
  • Experience: Background in Internal Combustion Engine (ICE) and Class V Big Truck material handling.
  • Travel: Willingness to travel 10-24% of the time.
  • Knowledge of construction product development and operational experience.
  • Experience in conducting customer research.
  • Strong verbal and written communication skills, with the ability to present to diverse audiences.
  • Capability to address dealer objections and provide evidence-based support for product initiatives.
  • Potential for international travel.

As part of the Doosan Group, which employs over 43,000 individuals across 38 countries, we are committed to providing innovative products and solutions that empower businesses and communities. Doosan Bobcat is a leading manufacturer of construction, agriculture, landscaping, and grounds maintenance equipment, dedicated to enhancing productivity and efficiency.

Doosan Bobcat North America is proud to be associated with renowned brands, including Bobcat compact equipment and Doosan portable power products. We are committed to fostering an inclusive and diverse workforce and are an Equal Opportunity Employer, ensuring that all qualified applicants receive fair consideration for employment.