VP of Marketing Strategy

6 days ago


Durham, North Carolina, United States KBI BioPharma Full time
Job Title: VP Strategic Marketing

At KBI Biopharma, we are seeking a highly skilled and experienced VP of Strategic Marketing to lead our marketing efforts and drive business growth.

Job Summary:

The VP of Strategic Marketing will be responsible for developing and executing comprehensive marketing strategies that align with our company's goals and objectives. This includes managing the marketing team, collaborating with cross-functional groups, and staying up-to-date with industry trends and emerging technologies.

Key Responsibilities:
  • Develop and execute marketing strategies that drive business growth and enhance brand visibility
  • Manage the marketing team and provide guidance, mentorship, and professional development opportunities
  • Collaborate with sales, corporate strategy, and program management teams to define messaging, value propositions, and positioning
  • Ensure alignment of marketing initiatives with business objectives and establish key performance metrics to measure effectiveness
  • Oversee launch planning for new offerings and execution, ensuring marketing collateral, sales training, and promotional strategies are well-coordinated
  • Build and maintain strong relationships with internal stakeholders and external partners
  • Drive brand positioning and ensure consistent messaging across all platforms
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
  • 10+ years of experience in marketing leadership roles, with a focus on strategic marketing
  • Proven track record of developing and executing successful marketing strategies in biotech
  • Strong understanding of digital marketing trends and analytics
  • Excellent leadership and team management skills
What We Offer:

KBI Biopharma is committed to providing a safe and healthy workplace. We are an EEO/AA employer and actively seek to diversify our workforce. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



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