Product Marketing Specialist

7 days ago


Durham, North Carolina, United States IBM Full time
About the Role

IBM is seeking a highly skilled Product Marketing Specialist to join our Security team. As a Product Marketing Specialist, you will be responsible for developing and executing marketing strategies to drive sales and revenue growth for our security products.

Key Responsibilities
  • Develop and execute marketing plans to drive sales and revenue growth for our security products
  • Collaborate with cross-functional teams, including sales, product management, and engineering, to ensure alignment and effective execution of marketing strategies
  • Conduct market research and analysis to identify trends, opportunities, and challenges in the security market
  • Develop and maintain relationships with key stakeholders, including customers, partners, and influencers
  • Stay up-to-date with industry trends and developments, and apply this knowledge to inform marketing strategies and tactics
Requirements
  • 5+ years of experience in product marketing, preferably in the security industry
  • Proven track record of developing and executing successful marketing strategies that drive sales and revenue growth
  • Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing decisions
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders
  • Strong understanding of the security market and industry trends
What We Offer

IBM offers a competitive salary and benefits package, as well as opportunities for professional growth and development. We are committed to creating a diverse and inclusive work environment, and we welcome applications from qualified candidates from all backgrounds.



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