Sales Associate

5 days ago


Palmer, Alaska, United States Swickard Auto Group Full time
About the Role

We are seeking a highly motivated and customer-focused Automotive Sales Professional to join our team at Swickard Auto Group. As a Sales Associate, you will play a critical role in driving sales success and delivering exceptional customer experiences.

Key Responsibilities
  • Customer Relationship Management
    • Greet and qualify potential customers, establishing rapport and identifying their needs and preferences.
    • Conduct thorough needs assessments, understanding budget, desired features, and intended vehicle use.
    • Showcase vehicles, highlighting features and benefits that align with the customer's needs.
    • Answer questions about vehicle specifications, performance, and technology.
    • Offer test drives and demonstrate vehicle operation.
    • Negotiate the sale price, financing options, and trade-in value (if applicable).
    • Secure customer commitment through a purchase agreement.
    • Follow up with customers after the sale to ensure satisfaction and build long-term relationships.
  • Sales & Inventory Management
    • Maintain a deep understanding of the dealership's inventory, including features, pricing, and competitive advantages.
    • Stay informed about market trends, competitor offerings, and new vehicle launches.
    • Develop and implement sales strategies to meet individual and dealership sales targets.
    • Utilize the dealership's CRM system to track customer interactions and sales progress.
  • Additional Responsibilities
    • May participate in marketing initiatives, such as attending sales events or showcasing vehicles at community gatherings.
    • Assist with preparing vehicles for sale (ensuring cleanliness, proper signage, etc.).
    • Maintain a professional appearance and demeanor throughout the workday.
    • Adhere to all dealership policies and procedures.
    • Other duties as assigned.
Requirements
  • Demonstrates a high level of Hospitality Quotient, consisting of kindness, optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
  • Minimum of one year of experience in automotive sales or comparable sales experience.
  • Strong communication, interpersonal, and negotiation skills.
  • A passion for the automotive industry and a genuine desire to help customers.
  • Excellent product knowledge and the ability to learn about new vehicle features quickly.
  • Self-motivated, with a drive to succeed and achieve sales targets.
  • Professional appearance and demeanor.
  • Valid driver's license with a clean driving record.
  • A positive and enthusiastic attitude.
Benefits
  • Career Path - Swickard Auto Group offers opportunities for growth and development within the company.
  • Ongoing training and support.
  • Opportunities for continued personal and professional growth.
  • We are an Equal Opportunity Employer and value diversity and inclusion at our company.
About Us

Swickard Auto Group is a hospitality company that happens to sell cars, parts, and service. We are a team that values exceptional customer experiences and strives to be the customer's favorite place to purchase, lease, or service their vehicle. We are consistently ranked as one of the fastest-growing dealership groups in the US by Automotive News.



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